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European Digital Media Manager

2 months ago


UK, UK, United Kingdom Mars Full time

European Digital Media Manager

The role is based in Waltham 2-3 times per month

42k to 52k plus bonus and competitive benefits package

Role Overview

The European Digital Media Manager will be a key part of the transformational journey to data driven brand building with the aim to transform the way we connect with the pet parents and build relationships with them at the heart of everything we do.


Reporting to European ICP Cluster Media Head, you will be responsible for implementing the local integrated paid media plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work with the media agencies, Brand, regional Content teams to brief, coordinate, deploy and review integrated brand campaigns through the relevant paid media channels – with the support and guidance of the ICP Cluster Media Head.


What are we looking for?

  • Degree qualified or equivalent digital education
  • 4 years minimum experience in performance marketing & content strategy
  • Understanding of the media landscape in (insert market)
  • Preference for understanding of buying media, particularly digital
  • A genuine interest in data driven marketing and demonstrating clear results for advertisers
  • A passion for cats and dogs would be ideal
  • Stakeholder Management experience in a multi-cultural environment required
  • Languages: Fluent English required


Our ambition in this transformation is to:

  • Creating exceptional value by transforming the experience of pet ownership
  • Building digital-first global mega brands pet parents love
  • Intimately know 100Mio pet parents and their pets and leveraging this data as an asset to accelerate our growth
  • Creating the capabilities, ways of working and resources to engage with pet parents at a personalized level at meaningful scale


What will be your key responsibilities?

You will have strong digital marketing & eCom experience - understanding how to deploy media and content strategies that drive conversion effectively and efficiently. Success depends on building local alignment between Customer [brick & mortar, eCom & D2C] teams to ensure fully integrated brand activations. The final goal is to drive incremental NSV via data-driven marketing.


You will have a passion for driving acquisition, engagement and conversion of consumers through paid media such as Video, Social, Search among other channels. You will need to deliver, alongside the ICP Cluster Media Head, the test and learn agenda for your market: key focus areas will be Retail Media, Data Partnership, Influencers Marketing and Social Commerce.


What can you expect from Mars?

  • Work with over 130,000 diverse and talented associates, all guided by The Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


Find out more about what Mars can offer you by visiting our Global Careers site.


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.