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Marketing Campaign Executive

3 months ago

London, UK, United Kingdom The Portfolio Group Full time

We’re seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Manager


Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.


Day to Day


  • Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
  • Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
  • Utilize targeting, content, and channel strategies to achieve key targets.
  • Schedule and distribute campaign materials, and manage sales enablement documentation.
  • Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
  • Monitor and report on leads, coordinating with sales for follow-up.


Campaign Coordination & Planning


  • Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
  • Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
  • Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
  • Manage the end-to-end campaign process, from data collection and research to execution and reporting.
  • Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
  • Share performance insights and coordinate debriefing sessions to optimize future campaigns.
  • Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
  • Research industry trends and highlight themes for campaign planning.


YOU?


  • 5 years’ experience in lead generation and nurture campaign building
  • Experience with campaign management tools such as Jira and Marketo (preferred)
  • Strong writing skills for email and web
  • Basic experience with Adobe Suite (Photoshop, InDesign)
  • Experience using Canva
  • Highly organised with strong attention to detail
  • Excellent time and resource management skills
  • Excellent communication skills for cross-department coordination
  • Analytical skills with experience using GA4 and Excel
  • Experience with Salesforce in a commercial sales-led organisation


If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you