NPD Product Manager
2 months ago
Job Overview
- Working within the branded business unit, the role is to manage the lifecycle of branded products within the business under multiple brand portfolios from brief to process handover
- The role requires collaboration with cross-functional teams to ensure brand consistency, effective product launches, and compliance with industry standards
- The manager will play a key role in maintaining product integrity while supporting the brand’s goals in terms of growth, market share, and profitability
Key Responsibilities
Brand-Focused Product Development and Management:
- Project manage the development of both new & existing branded products in collaboration with development chefs, insight and commercial
- Ensure products align with brand strategy, customer expectations, and market trends
- Create and manage all required product costings and supporting documentation
- Oversee the product lifecycle from concept to commercialisation, ensuring consistency with the brand’s identity and standards
- Align all key stakeholders within the business to ensure agile execution of branded projects through the launch process
Brand Management and Collaboration:
- Partner with insight to ensure that product positioning, packaging, and promotion align with the brand’s vision and strategy
- Maintain close communication with insight and commercial to ensure product developments meet consumer needs and support long-term brand growth
- Act as the bridge between site teams, and procurement ensuring seamless communication and collaboration for operational execution and new packaging or raw material sourcing
Data Analysis and Reporting:
- Provide regular reports on product performance, including insights on brand positioning and customer feedback
- Use insight led data to identify opportunities for product improvements or adjustments in line with brand strategies
Team Leadership:
- Champion and support the adoption of branded ways of working in a retail own label led environment
- In conjunction with key stakeholders, challenge the ways of working to streamline the product development launch process to suit branded product development
Knowledge, Skills & Experience
- Bachelor’s degree in food science/technology, Business Management, Marketing, or a related field.
- 5+ years of experience in food manufacturing, product management, or brand management within the food industry.
- Strong understanding of brand development, product positioning, and market dynamics in FMCG
- Proven track record in managing product lifecycles and driving product innovation in alignment with brand goals
- Excellent leadership, communication, and cross-functional collaboration skills
Preferred Skills:
- Experience with branded food product development and product portfolio management
- Proficiency in project management tools
- Knowledge of consumer trends and marketing strategies within the food industry
Additional Requirements
- Ability to travel to customers, sites & suppliers as needed
- Flexibility to work outside of standard hours when required to meet project deadline
- Passion for innovation and a commitment to delivering high-quality, innovative product
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