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Associate Director

3 months ago

London, UK, United Kingdom WE Communications Full time

ABOUTWE


WE is one of the largest communications and integrated marketing agencies in the world, with 23 offices globally and more than 1,400 employees who love bringing communications to the next level. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.


For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, and brand purpose — translates into insights and strategies that are informed, current and credible. We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.


When you join WE, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our belief in the power of change, discovery, and innovation. We invest in our future by creating an open and welcoming workplace full of bright, skilled, and determined people.


In London, WE is committed to a hybrid working model, to enable us to nurture a culture of collaboration, flexibility and inclusivity. Whether you are working from our office in Southwark or from home we trust you to manage your week in the way that best suits you.


ABOUT THE ROLE


WE UK is on the hunt for an Associate Director to join its rapidly growing global Corporate Reputation & Brand Purpose team. Candidates will need to be experienced corporate communications specialists, strong strategic advisors and passionate about how corporate reputations are built and protected.


The right candidate will bring experience in reputation building and management and have a head for media relations – knowing how to inform and influence target audiences, including clients, both directly and through new and traditional media.


We are looking for somebody who is intellectually curious, passionate about ESG and has an excellent understanding of issues impacting our clients.


Importantly, you’ll serve as a key member of our growing corporate team, contributing to our growth and expanding our executive communications, issues and crisis, sustainability, and policy capabilities.


New business is vital – so having extensive experience in drafting pitch proposals, managing the process (responding to RFIs) and being a confident presenter is important. Our culture is entrepreneurial, so we will expect you to seek out opportunities to grow our Corporate portfolio, network and nurture your own relationships with prospects, and participate in local, regional and global pitch opportunities as they arise.


This is a great opportunity for an ambitious candidate that’s looking to play a key role in the growing team. As a senior member of the team, we are looking for a client-focused strategic thinker, who is curious about the world around them with experience in leading fast-paced teams.


This role is ideal for an ambitious and entrepreneurial self-starter.


RESPONSIBILITIES


Business Development

  • Identify and target new client prospects in the corporate reputation and brand purpose space.
  • Review and qualify incoming leads and make recommendations on which to progress.
  • Build a strong network of external and internal contacts that lead to advocacy and new business referrals.
  • Play a leading role on Corporate new business pitches.
  • Initiate and lead strategic marketing initiatives that build the reputation of WE’s Corporate expertise within the WE network and external marketplace.
  • Support and develop WE’s IP and marketing initiatives, helping to develop our position in the market and maximising the role of the Brand in Motion study for existing and potential clients.


Team and Client Leadership

  • Lead corporate accounts, overseeing corporate reputation and brand purpose programmes, developing multi-market campaigns and thought leadership
  • Develop and execute a comprehensive communication plans addressing both internal and external stakeholders for clients.
  • Expected to use insights and general knowledge to suggest innovative approaches to client campaigns and communication challenges.
  • A trusted counsellor and key contact for clients and must therefore demonstrate a mature and confident approach to client counsel and support.
  • Taking responsibility for a portfolio of accounts and managing teams, developing junior team members, and line management responsibilities.
  • Delivering integrated communications strategies and campaign development for Global, EMEA and UK brands.


Commerciality & Operations

  • Ensure the profitability of your accounts through careful fiscal management.
  • Full responsibility for forecasting, team capacity and utilisation, budgeting, managing servicing levels.
  • Define scopes of work and budgets for new business responses.



SKILL & EXPERIENCE


  • Typically, 8 years’ experience working in corporate communications/reputation management for UK and international businesses (agency experience required).
  • Demonstrable experience in managing teams.
  • Extensive experience in issues & crisis, media relations, sustainability comms, and policy and regulation.
  • Experience in one or more areas including employee engagement, social impact, CEO/Executive comms.
  • Excellent ability to shape and deliver strategic advice to senior level clients.
  • Experience working with colleagues and clients in multiple locations/time zones; experience working on global teams a plus.
  • Exceptionally strong verbal and written communication skills.
  • Able to manage and mentor junior staff.



CULTURE


  • Fast paced (frequent tight deadlines, multitasking, etc.)
  • Strong customer service orientation
  • Spirited (look for inquisitive employees who will ask questions, challenge and get stuck in)
  • Non-hierarchical, open working environment (ability to work in a team, contribute to meetings)
  • Social (willing to get involved in agency life and with your peer group)