Senior Marketing Executive

2 days ago


Manchester, Greater Manchester, United Kingdom Forward Role Recruitment Full time

Do you want to work for a rapid-growth Financial Services business?


With fantastic offices in Manchester City Centre and great flexible benefits?


Supporting a great Marketing Director in a creative multichannel campaign role?


Supporting the Marketing Director you’ll help drive the acquisition of new customers through marketing activity, support the retention of existing clients and identify cross-sell and upsell opportunities. You’ll develop communications with affinity partners and act as a brand guardian ensuring consistency across all company collateral and communications.


Main Duties:


  • Plan, execute, monitor, analyse and review marketing campaigns.
  • Devise, design, write and produce client communications.
  • Develop creative, engaging, and educational content.
  • Manage the production of promotional materials and marketing collateral.
  • Distribute client communications across a range of channels including but not limited to email, social media, print media.
  • Produce campaign reporting as required.
  • Organise and attend events.
  • Update and maintain the company website and support Optimisation of client communications.
  • Collaborate with external agencies and vendors as required.
  • Undertake market research as required.
  • Keep up to date with industry trends, competitors and marketing tools.
  • Ensure compliance with regulatory requirements


The Candidate:


  • CIM Qualifications or Equivalent Desirable.
  • CII Qualifications Desirable.
  • Degree or Equivalent in Marketing or Related Subject Essential
  • Minimum two years’ experience in a marketing role; a team player with a hands-on approach.
  • Experience of insurance sector and products desirable.
  • Knowledge and understanding of FCA Regulations, GDPR and PECR desirable. Experience of working on email marketing platforms.
  • Experience of web design and build, preferably working in WordPress and Sharepoint. Intermediate ability in Creative Cloud packages (specifically InDesign and Photoshop) desirable.
  • Experience of SEO, PPC, Google Analytics and social channels preferable.
  • Experience of publishing content across social media platforms desirable.
  • Strong copywriting skills essential
  • Proof reading skills and attention to detail are essential.
  • Excellent interpersonal, written, and oral communication skills.
  • Strong stakeholder management and networking skills.
  • Competent in Word, Excel, PowerPoint.
  • Data Management and CRM system experience desirable.



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