Social Media Manager

6 days ago


London, UK, United Kingdom PEACHY DEN Full time


Job Description:


Objective:

To enhance brand visibility, engagement, and sales through strategic planning and management of organic and paid social media channels and influencer marketing programs, reporting to the Head of Marketing.


Roles & Responsibilities


Social Media Strategy Development

  • Create and implement a comprehensive social media strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Head of Marketing.
  • Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
  • Create and implement a strong community management strategy.
  • Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.

Content Delivery and Publishing

  • Work closely with the Head of Marketing, Art Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best-practice.
  • Develop additional engaging and on-brand content across TikTok, IG and Pinterest.
  • Own publishing strategy and be responsible for all publishing.
  • Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaigns.
  • Day-day community management to ensure consistent interaction with the audience.

Paid Social Media Management

  • Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
  • Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.

Influencer Marketing

  • Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Head of Marketing and in collaboration with the Marketing Assistant.
  • Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.

Analytics and Reporting

  • Utilize analytics tools to track performance metrics for both organic and paid social media efforts.
  • Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategies.

Collaboration

  • Work closely with the Head of Marketing, Head of Ecommerce, Marketing Assistant and Graphic Designer to ensure cohesive messaging and integrated campaigns.
  • Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.


Deliverables


  • Social Strategy: Annual organic social media and community management strategies.
  • Content Calendar: Monthly calendar outlining planned posts and campaigns.
  • Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
  • Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.


Communication


  • Weekly meetings to discuss strategy, performance updates, and upcoming campaigns.
  • Ongoing communication through email and project management tools to ensure alignment with brand goals.


Requirements


  • 3-5 years experience in-house managing owned social media channels at a similar fashion/culture brand
  • Proven track record of managing social strategy and track-record of organic channel growth
  • Experienced content creator and comfortable occasionally featuring in content
  • Highly-organized, strategic and detail-oriented
  • Excellent understanding of the Peachy Den brand and social-media landscape



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