Marketing Manager
1 week ago
Vantage is a global, multi-asset broker offering clients access to a nimble and powerful service for trading CFDs on Forex, Commodities, Indices, Shares, and Cryptocurrencies. With our cutting-edge technology, diverse product offerings, and commitment to providing exceptional trading experiences, we empower traders around the world to participate in the global currency markets. With more than 10 years of market experience and headquartered in Sydney, Vantage now has over 1,000 employees/personnel across more than 30 global offices.
Position Overview:
As we continue to expand our presence, we are seeking a talented and experienced Marketing Manager to join our team. As the Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and client retention. You will work closely with the marketing team, collaborating with cross-functional stakeholders, and leveraging your deep understanding of the Forex Trading industry to create innovative campaigns and ensure the success of our marketing efforts.
What you'll do:
Strategy Development:
- Develop and implement comprehensive marketing strategies aligned with business objectives and target audience segments.
- Conduct market research, competitor analysis, and customer insights to identify key trends and opportunities.
- Collaborate with the management team to define marketing goals, budgets, and performance indicators.
Campaign Management:
- Plan and execute integrated marketing campaigns across multiple channels, including digital advertising, social media, email marketing, content marketing, and events.
- Coordinate with creative teams and external agencies to create compelling and engaging marketing assets and materials.
- Monitor campaign performance, analyze data, and optimize strategies to improve campaign effectiveness and return on investment.
Digital Marketing:
- Lead digital marketing initiatives, including SEO, SEM, social media advertising, display advertising, and affiliate marketing.
- Utilize analytics tools to track website traffic, user behavior, and conversion rates, and implement strategies to improve online visibility and user engagement.
- Stay updated on industry trends and emerging digital marketing channels, recommending innovative approaches to reach and engage the target audience effectively.
Brand Management:
- Ensure brand consistency across all marketing channels and touchpoints, maintaining a strong brand presence in the Forex Trading industry.
- Develop and enforce brand guidelines, tone of voice, and visual identity to effectively communicate our value proposition and enhance brand recognition.
- Oversee the creation of marketing collateral, including website content, blog articles, videos, and infographics.
Partnership Development:
- Identify and cultivate strategic partnerships with industry influencers, media outlets, and affiliates to expand brand reach and enhance marketing efforts.
- Negotiate partnership agreements, manage relationships, and collaborate on joint marketing initiatives.
Who you are:
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- Proven experience (2-4 years) as a Marketing Manager or similar role in the Forex Trading or Financial Services industry.
- Deep understanding of the Forex Trading industry, including knowledge of financial markets, trading platforms, and regulatory frameworks.
- Strong knowledge of digital marketing channels, strategies, and tools, with a track record of successful campaigns.
- Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Analytical mindset with proficiency in data analysis and reporting tools to measure marketing performance and ROI.
- Exceptional communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders.
- Creative thinking and a results-oriented approach, with a keen eye for detail and the ability to think strategically.
What we offer:
- Competitive compensation in compliance with your professional expertise.
- Global support - We have global offices in Sydney, Hongkong, Malaysia, Singapore, etc., to provide you chances of multi-national project envolvement and global support.
- Flexible working - We encourages 2 days office attendance a week for the purpose of collaborating in person with your colleagues.
- 25 days annual leave plus bank holidays.
- NEST contributory pension scheme.
- Private medical insurance - also includes optical/dental/stress care.
- Gym membership.
Recruitment procedure:
The interview process consists of two rounds:
- The first round is a video call with our marketing team based in Singapore, focusing on the role and expectations.
- The second round involves an in-person meeting with the UK office Director and the HR Manager to provide further insights into the position.
We will complete the CV screening process promptly and aim for the selected candidate to join us in Spring 2025.
Get in touch:
- Want to rise above the possible with us? Click ‘Apply now’ to leave your application. Please mention your notice period or availability to start in your application.
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