Analyst-Marketing

1 month ago

London, UK, United Kingdom American Express Full time
You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.

How will you make an impact in this role?

Enterprise Performance Channel Enablement (EPCE) team delivers, and scales advertising capabilities across the enterprise to maintain high-impact and personalised digital experiences, powered by data & analytics. EPCE plays a pivotal role in implementing best-in-class Marketing solutions to drive significant performance gains through key vendors and partnerships, whilst adapting to evolving geographical privacy and regulatory changes.

The Analyst will report into the Manager - Audience & Media Enablement, and the primary focus will be to deploy various future-facing AdTech initiatives, to support Product Acquisition and increase premiumisation across Prospect Card Members.

Principal accountabilities:

  • Assist in standing up future proofed international audience & media solutions, inclusive but not limited to a Customer Data Platform (CPD).
  • Oversee platform(s) governance, ensuring best practices managing usage, and facilitating a privacy first approach.
  • Provide hands on keyboard support for audience solutions, partnering across the organization to create and deploy audience segments.
  • Manage relationships and contracts for key international vendors
  • Facilitating cross-pollination of new capabilities across leading international markets, to help teams exceed their Acquisition targets.
  • Build robust testing plans to support a multi-year AdTech program to ensure marketing programs utilise best in class audience strategy, while testing into privacy-safe segments
  • Partner cross functionally to support tech deployment of select partners to unlock new and enriching use-cases across Paid Media.
Minimum Requirements/ Expertise:
  • Knowledge of digital media space and new future-facing industry updates
  • Experience of managing multi-year projects in a target driven environment, and deploying strategic plans by partnering with internal and external stakeholders in a matrix environment
  • Detail-oriented with solid organisational and time management skills, and track record of delivery against goals
  • Passion and willingness to champion digital marketing and share knowledge within a large organisation
  • Excellent oral and written communication skills including presenting to peers and senior management
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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