Marketing Manager

1 month ago

London, UK, United Kingdom Virtual Science AI Full time

Marketing Manager


Virtual Science AI is empowering life science teams to improve patient outcomes.


We are working with world-leading pharmaceutical organisations to help teams engage more effortlessly with healthcare stakeholders and to faster insights that support with bringing the best solutions to patients faster.


We are doing this through our industry-first AI-driven insight management platform that powers life sciences advisory panels & and various data program services that deliver faster, more meaningful and actionable insights for life science teams.


Virtual Science AI is a high-growth company, currently working with most of the top 20 pharmaceutical companies and numerous biotechs, with a rapidly expanding customer base.


Headquartered in London and with operations in Europe, North America and Asia. Virtual Science AI creates cutting-edge software as a service (SaaS) and Artificial Intelligence (AI) solutions for the life science sector.


A great opportunity has come up to join Virtual Science's AI-growing team to play a significant role with building the global brand to accelerate the business in 2024 and beyond.


Who are we looking for?

As the Head of Marketing, you will be responsible for developing and executing our marketing strategy to build a life science industry-leading brand.

You will manage marketing activities to deliver on business objectives. Working holistically across departments to achieve results.

The position is based in London with hybrid work arrangements.

Responsibilities:

  • Lead the marketing plan to deliver on agreed goals
  • Develop and execute the content plan
  • Work with business development, client services and product teams to equip with brand consistent materials to be successful
  • Share best practices and create content pieces for colleague's to use such as LinkedIn post content and content for email outreaches
  • Produce targeted campaigns based on account intel that drive demand with our key accounts to reach, resonate and influence decision-makers
  • Clearly communicate Virtual Science AI’s differentiated value proposition
  • Build brand trust through marketing activities
  • Develop targeted content based on account specifics and audience personals
  • Develop and implement organisation communication strategy
  • Work with a graphic designer on Virtual Science AI company branding
  • Create digital marketing campaigns and content pieces to deliver on strategic marketing objectives
  • Ensure a consistent flow of online content
  • Manage digital marketing channels across social, the website and email to ensure brand consistency
  • Measure and report on KPIs with emphasis on driving brand awareness, familiarity, performance and results
  • Monitor Virtual Science AI solution use cases and take action to drive market share
  • Monitor competition
  • Boundary scan for new technology solutions emerging
  • Congress selection and preparation activities
  • Integrate offline and online marketing to deliver on business objectives

Requirements:

  • Experienced marketer, preferably in a healthcare marketing or medical communications agency, PR agency or a Healthtech background
  • B2B marketing experience
  • Ambition to build Virtual Science AI into an industry leading brand
  • A proven track record of developing and implementing marketing plans
  • Digital marketing experience
  • Experience with LinkedIn marketing and social content
  • Website building and optimisation experience
  • Holistic marketing capability
  • Excellent communication skills
  • Advanced presentation deck and content building skills
  • Analytics skill to monitor marketing activities
  • Attention to detail
  • Project management skills
  • Marketing degree or business degree preference
  • Fluency in English

Virtual Science AI is committed to building a diverse & inclusive workforce

We are committed to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and/or civil partnerships.

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