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Digital Marketing Manager

2 months ago

London UK, UK, United Kingdom British Chambers of Commerce Full time

Our organisation is growing rapidly and we are looking for a Digital Marketing Manager to support this growth across the British Chambers of Commerce and ChamberCustoms (CC) brands.


A vital part of the team, this position involves developing and executing social media strategies, producing multimedia content, managing and optimising website content, implementing SEO and SEM initiatives, and analysing performance metrics.


The postholder will also play a key role in the promotion of the Business Council and other partnership opportunities. As such, another crucial element of the role involves creating digital sales strategies, planning online advertising campaigns, and providing insights to drive BCC brand awareness, engagement, traffic, and revenue growth.


They will be a central player in the BCC Comms team and will closely engage with both internal colleagues and the wider Chamber network.


Responsibiities:


Social media (across BCC and CC accounts)


Social Media Strategy and Execution

· Create and implement a social media strategy (both planned and reactive) to enhance brand awareness, engagement, and audience growth.

· Monitor, analyse, and report on social media performance metrics, and adjust strategies as necessary.

Multimedia Content Production

· Create and edit multimedia content, incl graphics, videos and infographics.

· Create, target, send and report on e-newsletters


Website

Website Management

· Maintain and update website content to ensure its current, relevant and optimised for search engines.

· Work with web agency and internal BCC team to improve the user experience and functionality of the website.

SEO and SEM Initiatives

· Implement and manage SEO and SEM strategies to improve organic search rankings and drive targeted traffic to website.

· Conduct keyword research, optimise website content, and manage paid search campaigns.

· Provide recommendations to drive and improve visitor traffic.

Analytics and Reporting

· Track, analyse and report on website performance and provide regular updates and insights to inform future strategies and tactics.

· Conduct competitor research to ensure our website is best in class.


Commercial Support

Digital Sales Strategy Development

· Develop and implement digital sales strategies to drive revenue growth and achieve sales targets.

· Analyse market trends and competitor activities to identify opportunities and threats.

Online Advertising and Campaigns

· Plan, execute and optimise social media growth strategies (both paid and organic) across digital channels, including social media, search engines, and display networks, optimising content to engage with new audiences.

· Monitor campaign performance, analyse data, and provide actionable insights to improve ROI.