Social Media and Performance Marketing Director

2 weeks ago

Royal Tunbridge Wells UK, UK, United Kingdom Catch A Fire Agency Full time

Social Media and Performance Marketing Director

Full-Time

Location - Tunbridge Wells, Kent / Hybrid

3 days a week in the office

Reports to: Managing Director


Are you a digital visionary with a knack for innovation? Passionate about driving social media and digital strategies for clients? We’re seeking an experienced lead for our social media and performance marketing team to enhancing online campaigns, optimising user experiences, and deliver outstanding results. Join us to shape the future of digital marketing for our diverse portfolio of clients


Catch A Fire


We are a strategic creative agency with a focus on communication, digital, design, film and innovation. Our mission is to deliver outstanding strategic and creative work that sparks a better future.


As an ethical focused agency, we want companies that stand for something good in this world to prosper more than the ones that don’t. We feel this drives positive change. We are very particular about the companies and people we work with and we have a passion for their growth. We work with some great brands on both a UK & global basis.


Now in our sixth year of our agency journey and recently named in Campaign’s Best Places to Work, we are committed to continuing to build a talented and motivated team that sets us all up for future success and importantly to deliver against our agency vision.


B Corp Certified


We are proud to be a fully certified B Corp business which reflects our purpose and intention to manage profit & purpose in a meaningful way, whilst ensuring a positive impact on the planet.


The role:

You will lead strategy and operations for our Social Media and Digital marketing team. This is a hands-on role too – with overall responsibility for service delivery, the right candidate won’t be afraid of getting involved in client pitches & strategy meetings, as well as helping the team to manage the day-to-day execution of all aspects of our digital marketing services including Social Media (paid & organic), SEO, email marketing and PPC. The right person will therefore have a strategic head along with a pragmatic “get things done” attitude to their role.

You will:

  • Develop, own and implement our Social Media and Performance Marketing strategy within Catch A Fire
  • Plan, recommend, prepare and oversee social media and performance marketing strategies for current and potential clients
  • Test & optimise campaigns efficiently to ensure the lowest CPL/CAC is met
  • Along with the Accounts / Project Teams, build solid Cost Estimates and work within the budgets set
  • Collaborate with the wider teams around campaigns and A/B tests, ensuring complete synergy between ongoing marketing activities
  • Ensure a high quality and consistent service delivery across the whole social media and performance marketing team, with a rigorous approach to managing work schedules, reporting and managing change
  • Ensure first class reporting on campaign performance across all our active services to our clients
  • Leverage customer insights to better segment, target and reach potential customers
  • Continuous improvement and development of our social media and performance marketing services
  • Act as our digital authority in consultancy work, participating regularly in client meetings and pitches
  • Share your experience and knowledge through coaching and developing your team
  • Liaise with clients throughout active campaigns
  • Know how to apply a multi-channel marketing mix when planning client campaigns
  • Understand & navigate the opportunities & challenges of driving B2B acquisition through paid search and paid campaigns, balancing customer funnel activity through paid media
  • Produce detailed forecasts, performance reports & presentations where necessary


What we’d need from you:

  • Solid senior agency experience within Social Media / Performance Marketing
  • Strong expertise in building a successful B2B paid marketing funnel
  • Broad digital expert with great leadership and relationship management skills
  • Confident and clear communicator, able to demonstrate experience of engaging in conversations and building relationships with clients at the highest level
  • Experience managing a team – ideally with a strong Social Paid focus
  • Knowledge of social tools including FB Business Manager and LinkedIn Campaign Manager. Ideally, you would also have experience in Google Ads, Search Ads 360, GDN, GA, GTM, Google Data Studio.
  • Extensive and up-to-date technical knowledge of the full range of digital marketing services, including SEO, content marketing, on and off page optimisation, link building, social media, email marketing, PPC, & conversion optimisation
  • Understanding of attribution models and data dashboards
  • The ability to blend these digital services to create the most effective digital strategy & campaign for each client
  • Confident and insightful content marketer who can use social media to engage and promote
  • Comfortable working on or with large client accounts and decision makers
  • A creative “marketing head” able to brainstorm and generate ideas for campaigns and pitches
  • A passion for Web technologies, the Internet and emerging technology trends
  • Excellent written skills (including faultless spelling and grammar)
  • Able to create engaging presentations and explain campaign results in a clear and concise way


Nice to have:

  • Background/experience in working in the food & drinks sector, ideally with a passion for plant-based


Catch a Fire is committed to providing equal employment opportunities to all applicants and employees with regard to race, colour, marital status, sex, nationality or ethnic or national origin, religion, age, sexual orientation, disability or membership or non-membership of a trade union. We are committed to promoting an environment where all individuals are recruited, appraised, trained, and promoted on the basis of fairness, professional competence, and contribution.

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