Data Activation Analyst

1 week ago

London, UK, United Kingdom Michael Kors Full time

"I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs."

- MICHAEL KORS -


We have an exciting opportunity for a Data Activation Analyst in our London office.


Department Overview:

Established in 2016 the Digital department has undergone rapid expansion as it strives to deliver an aggressive roadmap alongside an equally aggressive revenue aspiration.

The Analytics team is a part of the wider Digital department, and we support the Digital Commerce, Digital Marketing, Email, CRM and store teams with reporting, customer insights and website performance analysis. The team also provides customer lists for Digital Marketing, Email and Stores teams which are used for online campaigns and in stores’ clientelling activities.

We recently implemented new CDP software (Amperity), and this new role will be crucial in imbedding it within the Digital department and utilising it to its full potential.


What You’ll Do:

  • You will be responsible for leveraging customer data to design, build and execute personalized, targeted campaigns
  • You’ll work closely with Marketing partners to develop campaign strategies, working with other analysts on the team to align on testing methodology.
  • Become a super user of the new CDP
  • Transition existing customer marketing lists to the new CDP platform
  • Manage the execution of campaign strategies within the Customer Data Platform (CDP)
  • Create and maintain naming convention and taxonomy for segments
  • Prepare customer data used in marketing (email, Facebook, Google, clientelling etc) ensuring accuracy and compliance, with all customer preferences and opt-outs applied correctly
  • Become a subject matter expert on leveraging customer data for activations and maintain a strong understanding of data capabilities and infrastructure
  • Suggest improvements to the data included in the CDP
  • Analyse data to help to identify and define audiences for marketing campaigns
  • Work with the rest of the data team to help define propensity modelling needs to support relevant customer selections
  • Have regular conversations with Marketing teams, understanding their objectives and helping to solutionise into data-action plans.
  • Support stakeholders on A/B testing by defining those and reporting on results
  • Support the rest of the analytics team in reporting and analysis, with a focus on producing actionable insights
  • On occasion utilise SQL and R in the customer activation


You’ll Need to Have:

  • Hands on experience of working with customer data in a CDP, including the creation of data selections for marketing purposes
  • Very good numerical and data analysis skills
  • Advanced proficiency in Excel
  • Some knowledge of SQL and/or R is welcomed but training can be provided
  • Very good planning and governance skills
  • Understanding of GDPR compliance
  • In-depth knowledge and experience of report building and maintenance, knowledge of Tableau and advantage
  • Ability to translate data concepts across and between business-focused and technology-based colleagues
  • Strong project execution capabilities: Strong attention to detail, able to define timelines and ensure projects stay on-track
  • Understanding of relational databases, experience of Snowflake an advantage.
  • Understanding of marketing automation and customer journey orchestration
  • Understanding of campaign test design and experimentation, with the ability to implement test strategies in customer activations
  • Ability to lead and influence


We’d Love to See:

  • Collaboration
  • Communication
  • Drive Results
  • Entrepreneurial
  • Functional Skills


MK Perks:

Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

  • Cross-brand Discount
  • Exclusive Employee Sales
  • Paid Parental Leave
  • Generous Holiday Schedule and Vacation Days
  • Summer Fridays
  • Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
  • Hybrid working (3 days a week in the office)
  • Flexible working hours
  • Thrive Wellness Program
  • LifeWorks Employee Assistance Program
  • #FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences
  • Pension Contribution
  • Season Loan Tickets
  • Enhanced Maternity and Paternity Pay
  • Private Health and Dental
  • Gym Discounts


To know more about working at Michael Kors, click here


At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

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