SEO Lead

1 month ago

Banbury UK, Oxfordshire, United Kingdom Blue Wolf Digital Full time

Key Responsibilities:

  • Develop and execute SEO strategies to increase organic traffic and improve search rankings for key terms.
  • Conduct thorough keyword research and analysis to identify opportunities and optimize content.
  • Perform site audits to ensure SEO best practices are implemented and technical SEO issues are addressed.
  • Monitor and analyze SEO performance metrics, making adjustments to strategies as needed.
  • Collaborate with content, design, and development teams to ensure SEO best practices are implemented across all content and web platforms.
  • Stay up-to-date with the latest SEO trends, algorithms, and best practices, and ensure the team is educated on relevant updates.
  • Manage on-page and off-page optimization efforts, including link-building campaigns.
  • Conduct competitor analysis to identify strengths, weaknesses, and areas for improvement.
  • Track, report, and analyze website analytics and campaign performance to measure the impact of SEO efforts.


Required Skills and Qualifications:

  • Proven experience as an SEO Lead, SEO Manager, or similar role with demonstrable success in organic growth.
  • Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong knowledge of technical SEO, including HTML, CSS, JavaScript, and website architecture.
  • Strong analytical skills, with the ability to interpret and act on data.
  • Experience in creating and managing backlink strategies.
  • Excellent communication and project management skills.


Key Performance Indicators (KPIs):

  • Increase in organic search traffic.
  • Improvement in keyword rankings.
  • Growth in domain authority.
  • Reduction of bounce rates and improvement in dwell time.
  • Increased conversions from organic traffic.

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