Media Manager
3 weeks ago
ABOUT WAKE THE BEAR
Wake The Bear is a London-based Media & Marketing Communications agency built from the bottom-up to fuel trail-blazing growth for category defining brands. We combine marketing consultancy with communications planning and activate campaigns that span advertising, content & partnerships.
As part of the Miroma Group of agencies we are in a unique position to connect our clients to a network of venture partners (including Miroma Ventures) and pull in experts to provide broader marketing services – spanning creative development to digital product builds.
Over the last 6 years, WTB has experienced rocket ship growth, all a direct result of the business changing work we’ve provided to our clients. As our global footprint expands, and as more exciting brands come to work with us, we’re transitioning to our next phase of growth and need exceptional people to join us.
Visit our web site to find out more here.
ROLE PURPOSE
Devise media campaigns from strategic planning to post campaign analysis for our clients. Campaigns that will deliver against their business challenges, whilst building strong relationships and processes with suppliers. Be responsible for the delivery of your client's media campaigns and growing your team.
WHAT WILL YOU BE DOING
· Ultimate responsibility buying and activations across all channels with a heavy lean into TV and ATL across a pod of designated clients (Simba Mattresses, Boylesports UK & ROI, Manual Healthcare, Dewynters)
· With the support of a Media Director you will lead the media planning proposals across all media channels and presenting your planning ideas to clients, building trust and becoming a true business partner
· Be seen as a trusted leader within the media team, supporting wider media team across AV activations
· Accurately delivering media buys and communicating that delivery with clients and teams
· Training team members and supporting leadership as the agency experiences significant growth, setting up and buying the campaigns alongside the team. There will be a heavy leaning towards AV but not exclusively
· Responsible for AV planning, delivery and TV attribution reporting across pod of clients
· New Business pitch support as and when required
· Provide regular Media and Media owner updates to the team and your clients
· Updating clients regularly – spot times, campaign reporting, competitive and performance reports where applicable
· Spending time with suppliers to stay ahead of the market generating market intelligence to share with your clients
· Actively seeking new training to improve your own skills. Training other team members in your area of expertise.
Learning other media skills such as Media Planning, Radio, Print, OOH and Digital
YOU’LL KNOW YOU’VE DONE A GOOD JOB WHEN
· You’re happy and content, enjoying the work and the people you’re doing it with
· Your clients are happy and want to do more work with us
· Our clients’ businesses are growing thanks to your work
· Media Owners are recommending us to new clients and entering our work for awards
· We’re creating value for our clients beyond their level of investment
SYSTEM AND SKILL KNOWLEDGE
We believe attitude, energy and team fit is the key to growing a successful team, but as this role will require you to be able to lead and train a growing team, we would need to understand your skill level on the following tools and industry calculations.
• Media Ocean – Spot Dash, Explorer, Maintenance, Planner, DS Media, Prisma
• TVSquared, Adalyser
• Excel, Powerpoint, Word
• Caira
• Race, J-Et
• Techedge
• CPT Calculations
• Frontsheet and PCA Calculation
• SliK and Ebiquity auditing
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