Planning Director
4 weeks ago
At iProspect, a dentsu company, we’re not just any global digital-first end-to-end media agency. We believe all advertising is about performance, and all advertising can and should build brands today, and in the future.
We apply a performance mindset to all media to accelerate brands. We identify the opportunity at the intersection between brand & performance marketing, unlocking maximum effect to ensure every penny doesn’t just drive commercial success but drives positive change for the brand too.
It’s this different perspective that makes us stand out from any other agency.
The Role
This Planning Director role will be on one of the world’s biggest and most famous retailers, and one our longest dentsu clients, IKEA. As well as working on UNICEF, who are one of our charity clients responsible for providing humanitarian and developmental aid to children worldwide.
This role is critical in the day-to-day running of the account & a key lead in delivering brilliant communications planning, with the support of a Planning Manager in delivering and managing the end-to-end campaign process for IKEA and UNICEF.
- Through developing a deep understanding of the IKEA and UNICEF businesses & brands, lead the communications planning and day to day management of allocated campaigns
- Responsible for championing iProspect’s experimentation agenda and using our Media++ planning process to deliver effective & forward-looking communications plans alongside outstanding client service, this is a critical role in delivering on our client’s expectations
- The role will be responsible for campaign planning across IKEA’s brand, product and always-on campaigns, as well as UNICEF’s brand and performance campaigns. Experience in both brand and performance advertising is required
- Directly manage the planning team members below you (Planning Manager & Executive) and take responsibility & care for their career development
Qualifications
- Experience developing and nurturing client relationships
- Experience of leading planning across channel
- You will be familiar with ad technology, planning tools, and channel nuances
- Experienced in people management
- Multi-channel planning experience
- Broad knowledge of channels
- Confident in managing mid-senior level clients and key stakeholders and initiating strategic conversations
Additional information
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
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