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Digital Content Activation Manager

3 months ago

West Yorkshire UK, Yorkshire And The Humber, United Kingdom Fluid Fusion Full time

Salary & Package- Up to £60,000, Car Allowance, Bonus, Pension and other benefits

Hybrid role- Largely home-based with occasional office work in West Yorkshire


Our client is a dynamic premium drinks business on an impressive commercial trajectory with a tremendous track record of growth and success in the UK On and Off Trade. This company has delivered exceptional growth, leading to significant expansion and development.


To continue this impressive journey, we are now recruiting a Digital Content Activation Manager to join a dynamic marketing team to lead, develop and deliver the digital marketing strategy across the business.


Key Responsibilities


  • Own the digital marketing strategy including website development, social media content and the delivery of exceptional online marketing activations.
  • Develop & implement best-in-class digital marketing plans to recruit consumers and enhance sales across UK retailers including e-tailers, online specialists and leading grocery customers such as Ocado, Amazon, DrinkSupermarket, Tesco and Sainsbury's.
  • Build, maintain & develop a UK Digital Activation Toolkit.
  • Manage Retail Media Digital Marketing Activation Providers.
  • Working with the marketing team, help build & deploy the perfect online presence.
  • Be responsible for flawless, end-to-end individual digital campaign content planning, management & execution.


Candidate requirements


  • Best-in-class digital marketing experience working with drinks or FMCG brands developed in either a consumer brand owner or marketing agency.
  • At least 2-3 years of practical hands-on exposure to delivering excellent digital content activations across online platforms (social media, retailers etc…)
  • Good consumer brand experience from Drinks, FMCG or other consumer goods markets
  • Excellent understanding of digital marketing concepts and best practices
  • Established social media development and tracking skills.
  • Analytical mindset, strong insight leveraging abilities and critical thinking.
  • Excellent communication, presentation and interpersonal skills


Candidates must be based in the UK and eligible to work there. Please provide your CV (in Word format) and current salary & remuneration with your application.


Candidates meeting the brief and experience requirements will be contacted within 2 weeks of their application.