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Digital Marketing Manager

3 months ago

UK, UK, United Kingdom Axi Full time

Job Role: Digital Marketing Manager

Location: Leeds


Axi Recruitment is thrilled to be working with an established retail brand to assist with the search of a Digital Marketing Manager to join their E-commerce Team based at their HQ in Leeds. This is exciting hands-on role which will help to deliver ambitious growth plans for the business.


As a Digital Marketing Manager, responsibilities will include:

  • Manage and optimize PPC channels, including Pmax, Shopping Demand Gen, and Keywords, with support from the Senior Digital Marketing Manager.
  • Oversee and refine a multi-million pound in-house PPC campaign.
  • Ensure budget efficiency and consistently meet targets.
  • Provide daily and weekly performance reports to senior stakeholders.
  • Conduct regular analysis and make optimization recommendations to enhance performance.
  • Support campaign efforts with regular ad copy changes and testing.
  • Implement advanced optimization techniques, focusing on profit and customer lifetime value.
  • Plan, execute, and report on tests, offering actionable insights.
  • Utilize internal data and GA4 to inform PPC decisions.
  • Collaborate with internal data teams for data-driven decision-making.
  • Work with the marketing team to align PPC with overall business goals.
  • Coordinate with the Merchandising team to highlight key categories.
  • Partner with the customer data manager to develop targeted audiences for paid media.
  • Support additional paid media activities, including Paid Social, Display, and Affiliates, in collaboration with internal teams and external partners.
  • Stay updated on advertising best practices and industry trends.


The Person:

  • 3 to 5 years PPC Management experience, ideally in a retail organisation
  • Highly analytical with a strong understanding of tracking to ensure measurement accuracy
  • Experience in Google Analytics (GA4)
  • Good communication skills with the ability to clearly present findings and recommendations
  • Team management experience, including resource management and personal development
  • Strong planning and organisational skills
  • Great attention to detail and accuracy


Benefits:

  • 25 days annual leave
  • Flexi start time. Start your day as early as 7:30am to 10am
  • 4 days at HQ, 1 day at home (No Set Day)
  • NEST Auto enrolment pension from day 1
  • 4x Death in Service
  • Staff Discounts


To be considered for this role, please click the link provided. If you would like any further information about this vacancy before applying, please feel free to contact Alice Kendall at Axi Recruitment.