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Senior Account Director

3 months ago

London UK, UK, United Kingdom TBA PLC Full time

TBA Group


About TBA Group


We are Experience Makers - trusted by the world’s leading brands and organisations to create and deliver outstanding brand experiences and live events globally.


Founded in 1983, we have over 40 years’ experience working with our clients to deliver against objectives and challenge industry conventions. In the last year alone, as a Group, we delivered over 144 live events in more than 22 cities globally for the likes of World Rugby, Carlsberg, Formula One, The FA, Formula E, P&G (Procter & Gamble), Aston Martin Racing, Jaguar Land Rover, Dr Martens, Diageo, Westlife, Take That, and the Olympics.

We are a team of 120+ experts specialising in three distinct business pillars: Sport, Brands, and Entertainment. In each line of business, we provide clients with the creative ideas, project management rigour, and production expertise to deliver world-class experiences and music concerts across the globe.


The Group includes five agencies: TBA plc, Velocity Experience, VHE, Top Banana, and ZEST.


Our expertise for each line of business includes:


Sport – Our expertise across sports and motor sport includes working with some of the world’s largest organisations and rights holders to consult on and deliver premium hospitality, guest management programmes, sponsorship activations, racing, fan zones, touring kits, and opening ceremonies.


Brands – Our team understands that creativity has no boundaries. We are forever striving to provide clients with the brightest ideas to help solve business problems. Our Brands team works closely with leading global brands to deliver both B2B and B2C experiences including conferences, product launches, award ceremonies, exhibitions, and parties.


Entertainment – Our entertainment arm brings the best global talent and spectacular large-scale production values into the corporate world. Our team has conquered some of the most technically challenging briefs to produce spectacular live shows and touring music concerts.


Group benefits include:


  • Private medical insurance
  • Life cover
  • Eye test
  • Annual flu jab
  • Employee Assistance Programme (EAP)
  • Hybrid working
  • Work From Anywhere for two weeks




Senior Account Director


Located at TBA, North Gower Street, London, NW1 2ND. Official working office hours are from 9 am to 5.30 pm, Monday to Friday. Flexibility around this can be discussed with your line manager.


The role:


You will support the business growth of TBA, ensuring that TBA is positioned as a trusted agency partner to clients by strategizing, creating and producing events and communications seamlessly and efficiently. This role is a relationship manager, client adviser and account lead. The Senior Account Director will be responsible for managing TBA’s effectiveness over several clients. As the main relationship holder with the client, they are charged with the responsibility of exceeding client expectations and growing allocated client accounts, together with the identification and conversion of new business opportunities within their client accounts and/or similar categories. In addition to managing the clients, they will be required to support other operational needs within the Group.


The Senior Account Director reports to the Managing Director.


Key responsibilities of the role include:


This is a specialist role to work on the launch and activation of new rally driving team. You will have both an understanding of racing teams, and how they activate through content and communications around their races and athletes.


Client Servicing


· Act as the main contact and responsible for the overall management of client relationship(s) and key point of contact across the client account(s)

· Develop client relationship to ensure they become a long-term partner

· Possess sound knowledge of client contracts and account details

· Drive accounts forward and be accountable for ensuring the delivery of all events to the required TBA high standards

· Facilitate the initial communications between the client and the Creative and Project Delivery teams

· Develop reverse briefs, proposals, content, and debriefs

· Relentlessly nurture, develop, add value, and grow accounts

· Strengthen and protect the client brand and reputation

· Attend regular key client meetings and ensure the Project teams provide detailed reports on actions

· Ensure the TBA Project teams deliver a first-class customer service approach for the client

· Ensure the highest-quality service, data, and reporting to clients

· Understanding event production, and associated resource needs and budget needs.

· Oversee budget creation to ensure costs are managed and clients are invoiced to meet budget

· Demonstrate sound understanding of clients’ strategic and tactical objectives and anticipate how this will impact clients’ ability to fully maximise their investment

· Take ownership of information about the account, brand books, products, market segment data, and research


Team Responsibilities


· In conjunction with the Creative Director, input to the allocated Design team in the development of project content that answers the brief and exceeds client expectations

· Drive best in class creative output by supporting the creative team and working with clients to elevate at every touchpoint

· In conjunction with the Production team, oversee the end-to-end delivery of Project teams on each client account to ensure successful delivery of an event from conception to completion

· Oversee quality and high standards of delivery and attention to detail

· Ensure Project and Account team resourcing is allocated in good time with clear communication to all stakeholders

· Organise and lead the post debrief internally and with the client and oversee the introduction of improvements where weaknesses are identified


Financial Management


· Oversee financial management of each account, ensuring clients are invoiced the correct amount due in a timely manner so as to not exceed the contract period

· Provide regular financials report on accounts to the MD

· Take responsibility for growing new revenue streams within accounts and hitting target margins agreed

· Balance how the agency is servicing the client – ensuring that the agency isn’t consistently over-servicing


Business Development


· Produce yearly account plans outlining key objectives, timelines, and updates of results

· Own and drive the preparation and delivery of client pitches, new opportunities, and presentations

· Be responsible for the development of a new business pipeline to secure more revenue from existing and new clients

· Actively look for opportunities to help grow clients’ use of the Group’s services


Essential skills/qualifications:


  • 5-10 years experience working on an automotive race team agency or client side
  • Preferably with rally driving experience
  • Experience of brand activation or experiential marketing including content and social.
  • Ability to contribute to strategic discussions and articulate ideas in a clear and concise manner at all levels, both internally and externally
  • Strong communication skills and ability to upwards manage as well as delegate work effectively to junior staff
  • Ability to mentor and nurture the experiences of team members
  • An appetite for progression and leading by example across all CSR matters
  • Ability to work in a fluid and fast-paced environment and adapt to working whilst travelling either abroad or within the UK
  • Quick learner, adaptable, and pragmatic thinker, whilst being tenacious, results-driven and resilient
  • Highly motivated and committed, whilst injecting a sense of fun and spirit into the workplace
  • Culturally sensitive and adaptable, whilst being an approachable team player
  • Ability to take initiative and work autonomously, always maintaining a professional manner
  • Entrepreneurial spirit with the ability to support the agency in its growth
  • Attention to detail to ensure quality standards are met at all project touch points
  • A champion and spokesperson on behalf of TBA

· A self-motivated, enthusiastic individual with a can-do positive attitude, able to use initiative

· An experienced client service candidate with a minimum of 5 years’ experience within the event industry, delivering live experiential events which include exhibitions, conferences, and product activations, to name a few

· Extensive knowledge of a variety of industry sector s

· Proven experience of owning client accounts and strategically growing them

· Line management and budgeting experience

· Ability to clearly communicate with stakeholders and collaborate with appropriate teams

· Confident communicator, demonstrating comprehensive written and verbal skills

· Highly efficient and organised approach to workload

· Ability to juggle day-to-day tasks with high-priority work

· Proactive and resourceful, able to use initiative

· Experience with Microsoft Office (Word, Excel, and PowerPoint) essential