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PPC Specialist

2 months ago

London, UK, United Kingdom GIMO Global Interactive Marketing Online Ltd Full time

Job Title: PPC Specialist/ Account Manager

Casino 777 and Netbet Brands

Location: London


About GIMO:


Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.


About Netbet Brand:


Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.


Duties and Responsibilities :


  • Key Metrics for the role will be delivery of KPI Targets, with a goal of optimising the campaigns based on ROI.
  • Work with Head of Paid Search and the Vice President of Acquisition in building successful PPC and Paid Social strategies, making sure they fall in line with the overall company’s roadmap.
  • Daily account management and ownership of our core PPC accounts (multiple markets). Platforms include Google Ads, YouTube, Facebook, Snapchat, Twitter, Bing among a few others.
  • Create and provide campaign performance reports and ensure they are shared and communicated to the relevant stakeholders, with detailed insights.
  • Manage and maintain updates for large keyword lists and provide creative copy suggestions.
  • A/B testing of Ad Copies and Landing Pages with an aim to get statistically significant results.
  • Work closely with the local marketing teams and country managers to align PPC and Paid Social strategies and to get their inputs/insights.
  • Generate daily, weekly, and monthly reports for important metrics including tracking goals and revenue.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out any key areas of importance in accordance with company goals.
  • Stay at the forefront of industry trends, both in terms of Digital Marketing as well as iGaming/Sport


Person Specification:

  • Passionate about digital marketing, specifically Paid Search and Paid Social.
  • A team player
  • Strong hands-on PPC and Paid Social experience, minimum 2 years.
  • Google Ads certified professional.
  • Excellent numerical and analytical skills with an ability to interpret and present data.
  • Good working knowledge of Google Analytics
  • Advanced Excel skills, word, and PowerPoint skills
  • Exceptional attention to details and performance driven.
  • Familiar with Display remarketing campaigns.
  • Familiar with Bid optimisation tools, knowledge of SA360 will be a bonus.
  • Managed medium to large-sized PPC budgets of at least 50k/month.


Desirable Skills:

  • Can understand/speak French, Dutch, Italian, Spanish, German
  • Passion for Sport would be helpful.
  • Experience in gambling/gaming industry is a plus.


Our generous UK benefits package includes:


  • Hybrid working [ 3 days in office/ 2 days remote]
  • Work from abroad up to 4 weeks/ year.
  • End of year discretionary Bonus
  • Pension Scheme
  • Private Health Insurance
  • Pizza and drinks every Friday.
  • Perkbox
  • Employee Wellbeing
  • Learning and Development Programmes
  • Staff social engagement activities


More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.

“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships."