Marketing Manager

2 weeks ago


London UK, UK, United Kingdom Canadian Affair Full time

The Marketing Manager will work across a variety of marketing channels covering both B2C and B2B working with both external and internal parties. This varied role would suit a candidate with excellent organisational and communication skills looking to join a dynamic travel company with ambitious growth plans. The Marketing Manager will be a key role within the marketing team, driving the marketing strategy alongside the Head of Marketing and ensuring the effective day-to-day running of all activity.

Based in our London office (the business operates a Hybrid working model that affords its employees the flexibility to work between both the base office & home).

Key responsibilities

  • Manage Marketing Executive direct report effectively; support, develop and coach to ensure Marketing Executive is meeting all goals and contributing to broader business KPIs.
  • Build strong relationships with Destination Canada and all provincial and destination partners (DMO’s & PMO’s), ensuring partner income targets are met.
  • Run partnership marketing campaigns; working alongside partners and agencies to plan, execute and report on campaigns.
  • Plan, measure and report on the effectiveness of marketing channels using tools such as Google Analytics.
  • Lead email marketing activity for both B2B and B2C; working with in-house departments to agree content, preparing creatives and analysing results.
  • Lead social media marketing for both B2B and B2C to define content calendars and increase reach and engagement metrics.
  • Work alongside Digital Marketing team to support with updates to websites using Content Management System.
  • Manage marketing budget alongside Head of Marketing; ensure efficient use of spend to drive optimum ROI.
  • Utilise company CRM for heightened targeting & segmentation of marketing activities where appropriate.
  • Lead PR strategy; plan and write compelling press releases to drive maximum awareness and reach. Liaise directly with media when required.
  • Support on-the-road Sales team with B2B travel agent marketing requests.
  • Work with Head of Marketing to run dedicated and innovative B2B travel agent marketing campaigns.
  • Provide copywriting support for all marketing channels when required.
  • Maintain marketing calendar, proactively suggesting and leading creative ideas and concepts. Ensure the business is briefed on all scheduled upcoming campaigns. .

Knowledge, expertise and qualifications

  • Experience working with design software (e.g. Canva).
  • Social media savvy, with a passion for staying on top of trends.
  • Strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills, with the ability to collaborate with other departments.
  • 2-5 years’ experience in a relevant marketing role.


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