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LinkedIn Ad Manager

4 months ago

Bristol, South West England, United Kingdom Modern Full time

We’re looking for a LinkedIn Ads Manager with exceptional expertise to shape audience and content strategy for our B2B clients. This is a strategic role focusing on full funnel approaches for B2B audiences. You’ll need solid experience in designing B2B campaigns, overseeing performance and optimising the LinkedIn ad programmes for global clients. In addition, the LinkedIn ad strategy needs to align with other media channels such as content syndication, account-based marketing and brand. This is a great opportunity for you to really own the LinkedIn paid strategy for clients.


Modern is an award-winning B2B digital consultancy. We’re strategic, digital natives with a passion for engaging B2B audiences across all digital platforms. We’re deep thinkers with the ability to always bring something new to the table, whilst delivering marketing programmes to the highest standards with award-winning results. Our clients include some of the world’s most innovative technology companies.


As a LinkedIn Ads Manager, you will develop and execute high-standard digital advertising campaigns for B2B clients handling media planning, optimisation, budget management, ad operations, performance analysis, and conversion tracking. You'll manage multiple accounts, ensuring prompt delivery and making strategic recommendations and be supported by an implementation team.


Key Responsibilities

  • Develop and execute Account-Based Marketing (ABM) strategies and LinkedIn advertising efforts across multiple B2B clients.
  • Plan and optimise media strategies to maximise performance.
  • Manage and track budgets, ensuring cost-effective ad spend and ROI.
  • Ensure LinkedIn campaigns are aligned to the overarching media strategy for the client.
  • Analyse performance metrics to provide campaign optimisation recommendations.
  • Collaborate with cross-functional teams to deliver cohesive digital marketing solutions.
  • Ensure strategic storytelling and quality assurance across all campaign outputs.
  • Identify new growth opportunities for existing clients and contribute to new business initiatives.
  • Foster a collaborative environment, sharing knowledge and best practices with the team.
  • Manage and support the development of junior members of the team



Skills and Experience

  • 3+ years of experience in LinkedIn ad strategy, specifically in B2B.
  • Proven expertise in media planning, optimisation, digital advertising and ABM advertising.
  • Hands-on experience with platforms such as LinkedIn, Demandbase, 6sense and Terminus.
  • Familiarity with platforms like Google Tag Manager and Google Analytics 4 would be beneficial.
  • Strong project management skills and the ability to handle multiple programmes simultaneously.
  • Excellent analytical skills for performance analysis and campaign optimisation.
  • Attention to detail for handling extensive data sets and complex projects, ensuring accuracy and precision in every aspect.
  • Strong communication and teamwork skills, with a proactive and positive approach.
  • Ability to leverage strategic models, frameworks, and third-party tools effectively.
  • Commitment to delivering high-quality work and exceptional client experience.


What’s in it for you?

  • A competitive salary commensurate with experience
  • A dynamic and collaborative work environment
  • Pension scheme
  • Being truly flexible in the way we work
  • 25 days annual leave that increases after 3 year, plus bank holidays and Christmas shutdown
  • Giving back day for charity work or volunteering
  • Fully comprehensive medical insurance
  • Great culture with strong employee engagement initiatives
  • Training and educational programme to support all roles and aspirations


We’re a B Corp - and diversity, equity and inclusion bring value to our business

At Modern, we firmly believe in fostering a diverse, equitable and inclusive workplace culture. We embrace diversity as we know it allows us to drive innovation and creativity. We’re committed to creating an environment where everyone feels valued, respected and empowered to bring their authentic selves to work.


As a B Corp, our commitment to diversity, equity and inclusion extends beyond hiring. We actively promote an inclusive workplace that celebrates individuality, encourages open dialogue and ensures equal opportunities for growth and development. We firmly believe that the diverse makeup of our team helps us to deliver leading strategies and innovation for our clients.


If you love the sound of Modern and you think you would be a great addition to the team, get in touch.