Head of Franchise

3 weeks ago

London UK, UK, United Kingdom Agent Provocateur Full time

Founded in 1994 deep in London Soho’s underbelly, Agent Provocateur carved out a notorious anti-establishment narrative inspired by its punk roots and became renowned for not being afraid to shake things up. Today, Agent Provocateur is an iconic global brand, known for our provocative attitude, exceptional design, exquisite fabrics and our playfulness.


Agent Provocateur is looking for a dynamic and highly motivated individual to lead our Franchise and Wholesale business growth and expand our market presence worldwide.


This key position will focus on developing new business, identifying strategic opportunities, and securing high-value partnerships to propel the brand to new heights.


Purpose of the role:


Leading the commercial strategy for expanding our footprint, growing revenue, and enhancing our brand positioning in global markets. You will work closely with senior stakeholders to formulate and execute strategic plans, deliver sales targets, and forge new relationships with potential partners.


This role is a blend of strategic thinking, business development, and operational excellence, with a strong focus on achieving measurable growth and market penetration.


Key responsibilities:


Business Development & New Client Acquisition:

  • Identify, pursue, and secure new business opportunities through targeted outreach, cold-calling, and networking with potential franchisees and wholesale partners. Develop proposals, negotiate terms, and establish mutually beneficial long-term relationships that will drive brand growth and expand market share.


Sales Strategy & Execution:

  • Develop and implement strategic sales plans to meet and exceed sales targets. Drive the expansion of Agent Provocateur’s franchise and wholesale network by securing high-profile partnerships and new distribution channels across key markets.


Client Relationship Management:

  • Build and maintain strong, long-lasting relationships with existing and potential partners. Collaborate closely with internal teams to ensure partner satisfaction and uphold brand standards across all touchpoints. Provide consistent support to ensure operational efficiency and sustained business growth.


Market Expansion & Brand Reach:

  • Lead efforts to expand our market presence by identifying new geographical territories and demographic segments. Establish effective distribution strategies that drive sales and ensure the brand’s presence in the right markets at the right time.


Contract Negotiation & Financial Management:

  • Negotiate contracts with new partners, ensuring favourable terms that align with our business objectives. Oversee budgets, sales forecasting, and performance analysis to optimize profitability and ensure sustainable growth.


Cross-functional Leadership & Team Development:

  • Lead the Franchise and Wholesale team, setting clear performance goals, mentoring staff, and driving high performance across the department. Work collaboratively with other departments to ensure seamless execution of sales strategies and the effective delivery of products and services.


Performance Monitoring & Reporting:

  • Regularly analyse business performance data to assess sales effectiveness, identify trends, and recommend actions for continuous improvement. Deliver comprehensive reports to senior leadership, highlighting key performance metrics and business opportunities.


What We’re Looking For:


  • Proven Business Development Experience: You must have a strong track record of generating new business, securing high-profile partnerships, and driving growth in a B2B environment. Experience within the luxury or fashion industry is a plus.
  • Exceptional Commercial Acumen: You will need to have a keen eye for identifying new business opportunities and a results-driven mindset to execute strategies that maximize revenue and profitability.
  • Excellent Negotiation Skills: Strong ability to negotiate contracts, manage stakeholder expectations, and deliver profitable business outcomes.
  • Relationship Building: You should be an outstanding communicator with the ability to develop and sustain relationships with high-level partners, senior management, and cross-functional teams.
  • Leadership & Strategic Thinking: As a team leader, you’ll inspire and motivate your team to success. Your leadership should empower others and align with broader business objectives.
  • Analytical & Data-Driven: Ability to analyse performance data, market trends, and financial reports to drive informed business decisions.


What You’ll Receive:


  • 25 days annual leave plus bank holidays
  • Generous staff discount across a variety of brands
  • Auto-enrolment into our company pension scheme
  • Cycle to work scheme
  • Charity time-bank scheme
  • Opportunity to purchase additional annual leave

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