Global Marketing Manager

2 weeks ago

London, UK, United Kingdom GlaxoSmithKline Full time
Site Name: UK - London - New Oxford Street
Posted Date: Oct 16 2024

Global Marketing Manager - ViiV Healthcare

Location: GSK HQ, London, UK

'We're moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we're excited for our move to the vicinity of Earnshaw Street, London WC1A ("the New HQ") by end H1 2024.'

Job Purpose

Responsible for the development/management of market penetration strategies for Long-Acting Injectable Therapy in the HIV treatment space. Cultivates the knowledge of key customers and competitors and works to identify brand growth opportunities. Interacts closely with regional stakeholders to ensure global assets are aligned to both strategy and regional business needs.

Are you looking for a commercial management role that allows you to maximize team performance and accelerate our promotional strategy? If so, this Global Marketing Manager role could be an exciting opportunity to consider.

As Global Marketing Manager, you will be responsible for the development of core promotional assets to drive the business objectives across the global ViiV Healthcare organization.

In this role you will
  • Lead the development of key tactics aligned to the business plan (HCP promo, HCP support, PLHIV support) aligned to brand strategy, customer journey stages, customer types and segments
  • Lead and support on digital evolution of global team
  • Assess opportunities for continuous improvement of marketing tactics and processes, as well as develop and action on deep insights generated in market research
  • Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
  • Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimized customer engagements.
  • Ensure commercial organization is energized and engaged through understanding, knowledge, belief and motivation for brand strategy, drivers of growth and campaigns

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:
  • Bachelor's degree or equivalent experience
  • Multiple years' Marketing experience in pharmaceutical industry in a local, regional or global level
  • Understanding and experience with creative agency management
  • Sales experience/commercial awareness
  • Strong Digital Marketing experience
  • Excellent communication skills, able to influence internal and external senior stakeholders

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
  • Experience in HIV therapy area
  • ABPI Commercial Signatory or familiar with ABPI
  • Breadth of marketing experience across LOC, regional and/or global
  • Experience in customer facing role (Sales professional or sales leader)

Closing Date for Applications - 24th October 2024 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.

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