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Senior Paid Media Executive

3 months ago

Manchester, Greater Manchester, United Kingdom Twenty Twenty Digital Full time

About Us

Twenty Twenty is an emerging Growth and eCommerce specialist digital agency, with services ranging from paid media, in-house creative and branding to organic to PR, web design and on-site ecommerce management. We were founded by two fashion brand owners, Sean Cotter and Sian Gabbidon (yes, from the Apprentice) so we have the real lived experience of what it takes to own and grow eCommerce brands.


You are joining at a pivotal moment in the agency’s journey - we’ve been running for 8 months and already have a long list of well-known clients that we’re partnering with to deliver eCommerce growth. You get to join at a time where there is ample room to explore and innovate, and take real ownership of your work.


About the role

As a senior paid media executive, you will be responsible for managing the paid activity for a select portfolio some of our larger eCommerce clients. Our client base is grounded predominantly in apparel, beauty and consumer goods but is ever growing and changing as we win more business. Your clients will be more predominantly Search focussed, however there is no barrier to channel diversification if the ROAS is there to be had.


NOTE: We know that some applicants will come from diverse backgrounds and experience levels, and so we encourage you to apply even if you don’t meet every single point of the below list. Training will be provided, and we encourage personal growth for all of our employees.


As an outline of what we would expect from you:


  • Look after our top clients by strategising, implementing and developing innovative and relevant paid media strategies across Search, Social (and beyond)
  • Surface market and competitor analysis to identify trends and opportunities to share between internal and external teams
  • Manage significant media budgets, ensuring optimal allocation and tracking of spend
  • Collaborate with the creative and content teams to ensure alignment of paid media strategies with overall marketing goals
  • Maintain up-to-date knowledge of industry trends, tools, and best practices
  • Take ownership of expanding our platform mix beyond Meta
  • Lead and mentor junior team members, fostering a culture of learning and professional growth
  • Build and maintain strong client relationships, effectively communicating strategies and results

Required Skills and Qualifications


  • Ideally 2-3 years of experience in paid media (a heavier focus on Search or Social is perfectly fine)
  • Proficient with bid strategies, creative best practices and diverse campaign types
  • Excellent analytical skills, with the ability to interpret complex data and translate it into actionable insights
  • An understanding of product feeds, and how to adapt these to Search & Social channels
  • Strong communication and presentation skills, capable of conveying complex strategies in a clear and persuasive manner
  • Proven experience in managing budgets and delivering against performance targets
  • A collaborative team player with a desire to learn and share knowledge

Desirable Skills and Qualifications


  • TikTok and Snapchat campaign creation/management experience
  • Experience with Smartly and/or SA360
  • App marketing experience
  • Tag implementation & tracking know-how
  • Cross-channel awareness


What We Offer

  • Competitive salary (DOE) and benefits package
  • An exciting and dynamic agency environment, we’re newly established and so you have lots of potential to shape the agency as we grow
  • A supportive team, we have expertise across lots of different disciplines and we endeavour to make sure you have the tools and training to do your job to the best of your ability
  • Regular company-wide meet ups to maintain team culture and rapport
  • True ownership - we have no interest in micro-managing your time or your working style
  • 10% of your time guaranteed as self-learning time, to enable you to grow and flourish in your field