Digital Marketing Executive

1 week ago

London, UK, United Kingdom Vida Bank Full time

About us

Vida Bank provides specialist mortgage solutions through Vida Homeloans.


Our mortgage business supports Buy to Let (BTL) and residential borrowers (ROO) who find themselves underserved elsewhere. Our mortgage customers range from Buy to Let investors, to the self-employed and customers with multiple jobs.


Our business model and strategy are underpinned by our core purpose to ‘Help More People Find a Place to call Home’.


We are here to help the under-served, especially those with more nuanced personal circumstances or borrowing needs who are not able to access a mortgage from a mainstream mortgage lender. Working exclusively with intermediary partners, we combine cutting-edge technology with skilled and caring underwriting expertise to solve complex customer problems.


As a fully regulated UK based bank with ambitious growth aspirations, we recognise the importance of having a clearly articulated culture strategy and the need to actively manage how it embeds in the business together with the behaviours which exemplify it.


As a recognised Best Companies Top 100 mid-sized company to work for in the UK and a finalist at the Financial Reporter Women’s Recognition Awards, we take pride in our diverse workforce, championing both ethic and gender diversity through our EDI commitments.


Having met the target set by being a member of the HM Treasury Women in Finance Charter we have 50% of senior management roles filled by women.


With offices in London, Newcastle and Skipton, we bring our teams together regularly to collaborate and empower our colleagues to have more choice around when and where they work on the days they are not in the office, with colleagues working remotely in various locations across the UK.


Our Culture

We are proud to have built a culture founded on an ethos of caring, and that sits at the heart of our Vida Values, driving the way we run our business, support our customers and other stakeholders on a daily basis.


We genuinely care about delivering the right outcomes for all our stakeholders who we consider through the cultural framework as our customers, colleagues, company and communities that we operate in.


By Joining Vida you will have a sense of belonging in what is a diverse and collaborative environment, where you will be empowered to take responsibility for driving delivery.


We embrace a diversity of backgrounds and experiences in our people, in the deeply held belief that better outcomes are achieved for customers when our colleagues are better placed to empathise with and understand their unique circumstances. From application to interview, we place inclusion at the heart of all we do.


Role Overview:

As a digital marketing executive at Vida Bank, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our websites. Your role is essential in helping us achieve our business objectives, reach our target audiences and acquire customers effectively.


If you have a passion for digital marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.


At Vida Bank, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.


Key Responsibilities:

  • Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
  • Collaborate with other teams (like Product, and Operations) to ensure cohesive and effective marketing campaigns.
  • Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
  • Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
  • Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
  • Create and curate social media campaigns, including content creation, publishing, and community management.
  • Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
  • Develop and execute email marketing campaigns with A/B testing.
  • Analyse analytics and engagement metrics to measure campaign performance.
  • Prepare and present monthly/quarterly reports to stakeholders.


Requirements:

  • 3+ years of experience in digital marketing or content marketing.
  • Experience with web analytics tools like Google Analytics and Google Tag Manager.
  • Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
  • Excellent communication, presentation and interpersonal skills.
  • Knowledge of website CMS and marketing automation tools.
  • Proficiency in developing and overseeing email marketing initiatives.
  • Familiarity with UI/UX design principles and website design best practices.
  • Experience with graphic design and content production, desirable


Our Values

Our values are well established and recognised throughout our organisation. They provide a frame of reference for the behaviours expected from our colleagues every day.


We find ways to break old conventions, especially those which cause exclusion or customer harm. We look for these qualities when hiring new talent into the organisation, and they underpin our approach to personal development and performance management for all our people. At the heart of this is the fact we care about our Customers, Our Colleagues and our Communities. We are:


Visionary- We innovate and break old habits, thinking big and pushing boundaries together as one team


Inclusive - We value each other’s differences and work to see people for who they really are


Dynamic - We are flexible and fast, cutting through complexity and never accepting second best


Authentic - We are honest and genuine, what you see is what you get


Benefits

We offer a comprehensive benefits package to support our employees’ professional and personal needs. Further details can be provided upon application.

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