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Director of Commercial and E-commerce Operations

4 months ago

UK, UK, United Kingdom Luxury Recruit International - Experts in Luxury Full time

Our client is a startup luxury athleisure brand that seamlessly blends high-end fashion with the performance demands of athletic wear. Catering to individuals who value both style and functionality, the brand offers a unique range of clothing that effortlessly transitions from the gym to the boardroom. As the Director, you will play a pivotal role in shaping the commercial strategy and driving the growth of the brand.


Position Overview

The Director will oversee the company's commercial operations, focusing on e-commerce operations and driving direct-to-consumer (DTC) channels. Reporting directly to the Managing Director, with a dotted line into the Founder, this role involves developing and executing strategies that enhance market presence, drive sales, and support the achievement of business objectives. This is a newly created role designed to support the business's growth and maintain the balance between high-quality tailoring and performance-driven sportswear within the brand's offerings.

This is an exciting time for the brand as it prepares for significant growth in the coming years. We are looking for a highly motivated Commercial Director who thrives in a fast-paced environment and is surrounded by like-minded go-getters. The Commercial Director will lead all front-end functions, including sales, marketing, customer experience, and brand partnerships.


Key Responsibilities

  • Ensure a brand-appropriate customer experience across all touchpoints, including marketing, sales, and customer service.
  • Implement scalable systems and processes to support the business through rapid growth, developing systems for sales tracking, forecasting, and performance analysis.
  • Spearhead strategies to steer the company’s commercial activities in a positive direction.
  • Drive the company’s sales and marketing capabilities to surpass customer acquisition, retention, and revenue goals.
  • Oversee sales forecasting and demand planning.
  • Provide positive servant leadership by building a strong organization focused on culture, excellence, collaboration, and continuous development.
  • Develop and leverage KPIs to gain insights into performance and identify critical areas for continuous improvement.
  • Oversee the entire flow of customer acquisition, retention, and satisfaction, collaborating with teams across Sales and Marketing to achieve key revenue and growth milestones.
  • Partner closely with the Managing Director to identify efficiency optimization opportunities to drive scale and efficiency throughout the organization.
  • Lead budget management, financial analysis, reporting standards, performance measurement, and communication that provides visibility and guidance for the commercial team and leadership.


Who You Are

  • Passionate about both having fun and getting things done.
  • Obsessed with continually improving processes and solving problems.
  • Drawn to a startup environment, where ambiguity and quick decision-making are your strengths.
  • Naturally analytical; able to synthesize complex information into concise, compelling recommendations.
  • Experienced in high-growth environments with constantly shifting priorities, able to be reactive and organized simultaneously.
  • Capable of thinking big picture and strategizing, but also able to roll up your sleeves and execute any project at hand.
  • Embody an “everything is figure-out-able” attitude; you’re more apt to say “yes” or “we’ll try”.
  • Kind, put others before yourself, and lead by example.


Skills + Experience

  • A strong leader that inspires commitment to achieving exceptional customer loyalty.
  • Capable of instilling teamwork to deliver results, transparency of performance, flexibility to shift priorities, and mobilize resources with an appropriate sense of urgency.
  • Experience leading transformational cross-functional initiatives.
  • 5-10+ years of experience in direct-to-consumer (DTC), apparel, or fashion operations, including senior management/director-level experience in a similarly fast-paced environment.
  • Working knowledge of e-commerce operations, sales strategies, and customer acquisition processes.
  • Strong understanding of financial concepts related to revenue forecasting, return on investment, and financial performance analysis.
  • An agile, resourceful problem solver able to identify bottlenecks and build scalable solutions within a constantly evolving business.