Senior Media Planner

1 week ago

London, UK, United Kingdom Paramount International Full time

Position Title: Senior Media Planner

Working conditions: Hybrid - 2 days in office based in Camden

Department: Media Planning, Marketing, TV Media UK


Who are we

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.

We’re looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.

With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience— and we want you to be a part of it

Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.

About the team

Media Planning’s role is to manage Paramount UK & Ireland’s owned promotional airtime to speak to audiences in the most effective and targeted way possible, across all channels and platforms. The department works closely with our Programming, Scheduling, Marketing, Creative, Streaming, Research and Commercial teams to drive ratings and revenue, showcase our breadth of content and strengthen brand perception.

What is the role?

This role will be responsible for the planning, implementation and analysis of highly audience-focused, creative, effective promotional campaigns across one of the Paramount UK Network of channels.

Responsibilities:

  • Implement the on-air media planning strategy across at least two of the Nickelodeon UK Network of channels including navigation planning.
  • Plan and implement optimal promotional campaigns in What’s On, achieving comms targets and tonal flow for all host channel and cross promotional messages
  • Using the TE Optimizer tool, ensure all promo supply is accurately quantified and all promotional demand is accurately managed so as to maximize the Optimizer output.
  • Work closely with Programming, Scheduling, Marketing, Creative, Research & Insight to pinpoint host and cross-channel priorities and plan effective, creative on-air campaigns
  • Create monthly promotional campaign make lists, detailing time-length and versioning requirements
  • Set up promotional assets in our scheduling system, What’s On
  • Using innovative continuity and graphics to promote priorities and minimize audience churn to competitors
  • Communicate daily with Creative to ensure the timely sign off, compliance and delivery of all interstitial material
  • Work closely with Channel Operations to finalize promotional plans, communicate navigation requirements and ensure the timely handover transmission schedules which are accurate, editorially sound and OFCOM compliant
  • Make full use of non-linear and on-demand platforms to amplify campaign messaging
  • Use research systems to monitor campaign delivery and report on final results
  • Conduct in depth post campaign reviews to gather learnings and ensure future best practice
  • Work with Commercial and Sky Media to implement and report back on sponsorship and affiliate deals
  • Keep a keen eye on and share competitor activity/industry news

What skills you need

  • Media planning experience in TV broadcast and VOD environment, using a channel management system to create and schedule promotional assets
  • Proven knowledge of BARB and media analysis tools (Infosys/Techedge) and techniques to conduct research
  • Proven experience in effectively and diplomatically dealing with a range of departments and levels within an organisation
  • Experience in presenting to a wide range of audiences
  • Demonstrable understanding of the editorial and transmission requirements of a TV schedule
  • Experience in developing new systems and processes
  • Demonstrable understanding of the commercial broadcast marketplace
  • Outstanding eye for detail, numeracy and organisational skills
  • Super organized with the ability to prioritize and co-ordinate a combination of roles, and work under time pressure
  • Ability to take responsibility and work on own initiative
  • Fast, methodical and accurate
  • Team player with ‘can do’ attitude

About Paramount

Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know

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