Senior Manager/Head of Brand Marketing

4 weeks ago

London, UK, United Kingdom The Thinking Traveller Full time

Job description


Our Vision and Our Company Etiquette


Our vision is to be the world’s most thoughtful villa company. To achieve our vision, we are thoughtful, we work with integrity, and we take a principled, considerate, proactive, and passionate approach to what we do. Every day.


What we do


We manage an exclusive collection of luxury villas around the Mediterranean. Our knowledgeable sales team personally chats with our clients to match them with the perfect villa. We then arrange everything they need for their stay, including private chefs, experiences, boat trips, cooking courses, wine-tasting, and access to local secrets. We recently received investment from Piper (Mindful Chef, Bloom & Wild) and were awarded B Corp status last year.


The role


The Head of Brand Marketing will be responsible for leading the brand marketing strategy to drive business growth and enhance brand recognition. This senior role involves overseeing the brand marketing and creative team, developing and executing brand marketing plans, and ensuring alignment with the company's overall objectives. The ideal candidate is a strategic thinker with a strong background in brand management, marketing communications, digital marketing, and market research.


What you'll be doing


Strategic Planning and Execution

  • Develop and implement comprehensive brand marketing and customer marketing strategies that drive brand awareness with the luxury consumer, increase engagement and sentiment, and driving customer loyalty
  • In collaboration with key stakeholders and departments, oversee the creation of marketing initiatives, ensuring they are innovative, effective, and aligned with the brand’s identity
  • Ensure consistent and elevated brand messaging across all marketing channels and materials


Owned Channel

  • Work with the brand team to deliver an annual calendar of marketing initiatives aligned to our brand goals. Including PR activations, events, brand partnerships, influencers, social content and storytelling, CRM and loyalty, and trade sales
  • Managing our PR agencies in UK (global) and DACH. Briefing them on key brand messages, driving the activation strategy and ensuring success
  • Create and deliver a cross-channel content strategy that celebrates our brand story and USP
  • Monitor and report on the effectiveness of owned channel efforts and adjust strategies as needed. Provide updates and insights on marketing performance to executive meetings


Marketing Operations & Cross-functional collaboration

  • Manage the brand marketing and creative team, providing guidance, mentorship, and support
  • Oversee the briefing and production of marketing materials, including digital marketing and site content, social content, print collateral, and advertising. Generating a clear and effective briefing and sign off process, with an exceptional eye for detail and knowledge of the customer journey
  • Allocate and manage the marketing budget effectively, ensuring a high return on investment
  • Work closely with digital marketing, design team, villa specialists, sales and other departments to ensure cohesive marketing efforts. Conduct cross functional communication planning meetings


Market and Customer Research

  • Conduct market research to identify customer needs, market trends, and competitive landscape. Identifying opportunities for growth
  • Monitor and report on the effectiveness of marketing efforts and adjust strategies as needed
  • Understand the luxury and travel sectors and proactively feedback insights that help shape our customer journey and experience


Your skills and experience


Qualifications

  • Experience: Significant and demonstrable experience in marketing, particularly within a senior Head of or Senior Manager role for a consumer brand. Proven track record of successful brand management and marketing campaign execution
  • Knowledge: Experience & passion for the Mediterranean


Skills

  • Strong strategic thinking and analytical skills
  • Excellent communication, leadership, and interpersonal skills
  • Proficiency in owned channel digital marketing tools and platforms
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Strong understanding of market research and data analysis


Personal Attributes

  • Creative and innovative thinker
  • Results-oriented with a focus on achieving strategic business goals
  • Highly collaborative with proven ability to build strategic relationships
  • Ability to inspire and motivate a team
  • High level of integrity and professionalism
  • Adaptable and resilient in the face of challenges


Process


  • Application Review: Our team will review your application and CV
  • Initial Interview: Selected candidates will be invited for a brief call to get to know you
  • Second-Stage Interview: Shortlisted candidates will be invited to a virtual, competency-based interview, where there will be a short task to be prepared in advance and present on the day
  • Final-Stage Interview: Successful candidates will be invited to an in-person, final interview at our offices in Shoreditch with a member of the Senior Leadership Team


We aim to keep the process efficient and transparent, however on occasion it may be adjusted. In the event of any change we will notify candidates promptly.


What we can offer you


  • A modern, spacious and comfortable office environment in the heart of Shoreditch
  • Social events organised by our Thinkers Social Committee
  • Monthly office lunch
  • Epic annual party
  • Bupa cashplan with access to 24/7 Employee Assistance Program
  • Life Assurance
  • Season ticket loan scheme
  • Cycle to work scheme
  • Staff Discount on our villas
  • The Truman Brewery Black Card offering discount on local shops around the office
  • Choice of a MacBook Pro or a Dell Inspiron
  • Hybrid working (3 days’ in the office / 2 days’ from home)
  • Working From Abroad Allowance
  • Volunteering Days


Our Commitment to Equity, Diversity and Inclusion


At The Thinking Traveller, we value and prioritise diversity and inclusion within our workplace, recognising the importance of ongoing improvement in this area. Our goal is to cultivate a thoughtful culture where every individual feels genuinely appreciated, respected, and included.


We firmly believe that by attracting a diverse group of talented individuals, we can benefit from a wide range of perspectives, experiences, and ideas. This diverse tapestry of Thinkers enables us to deliver exceptional results to our esteemed clients. We welcome applicants from all backgrounds, irrespective of race, ethnicity, gender, sexual orientation, religion, age, or disability.


If you are considering joining our team, we encourage you to apply and inform us if any adjustments are required during our recruitment processes. Your unique perspective and potential contributions are valued, as we strive to create an environment that is inclusive and supportive to all.

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