Head of Marketing

3 weeks ago


Manchester, Greater Manchester, United Kingdom Forsyth Barnes Full time

Title: Head of Marketing

Salary: Up to £100,000 + Bonus and Benefits

Location: Manchester Area - Hybrid

Sector: Beauty


We have an exciting opportunity to join an extremely successful beauty brand who is completely organic to date and a record breaking brand. As a Founder led business, they have done an amazing job of achieving everything to date and are now looking to take things to the next level.


The new Head of Marketing will be joining a team to support with the structural guidance, build out and overall strategy moving forwards. As a DTC brand, they are industry leading and this role will be vital to bolster their digital marketing environment, campaigns and social media strategies.


Key Responsibilities:

  • Assess the current digital landscape and provide feedback and strategic direction, with the Founder and Executives for the next 3-5-year plan.
  • Work closely with the current marketing and creative teams to ensure successful campaign delivery and increase ROI.
  • Lead the creation and implementation of comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and sales growth.
  • Oversee and enhance our social media presence across various platforms, with a strong emphasis on TikTok. Create content that resonates with diverse audiences and aligns with brand messaging.
  • Drive strategies to maximize sales on TikTok Shop, including product launches, promotions, and collaborations with influencers.
  • Monitor, analyze, and report on campaign performance metrics to optimize future initiatives. Use data-driven insights to inform strategic decisions.
  • Mentor and lead a diverse marketing team currently in place and develop the hiring strategy for new and talented marketing professionals.
  • Manage budget requirements and stay updated on industry trends, emerging technologies, and competitive landscape.


Key Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
  • Experience in digital marketing, with a focus on social media and e-commerce platforms. Proven experience in leading successful campaigns on TikTok & TikTok Shop.
  • Must come from a background of cosmetics, beauty, retail or FMCG.
  • Strong ability to think outside the box and generate fresh ideas for engaging content and campaigns.
  • Excellent analytical skills to interpret data and make informed marketing decisions.
  • Proven track record of developing and leading diverse teams, fostering an inclusive environment that values different perspectives and backgrounds.

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