Marketing Science Senior Analyst

Annalect is the data, technology, and analytics division of Omnicom. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 20,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

TEAM RESPONSIBLITIES:

The Advanced Analytics team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied data science solutions:

1. Deliver on advanced analytics outcomes to clients across a mix of solutions.
2. Support capabilities across the region, ensuring that media agencies and local Annalect teams can utilize the capabilities to drive client outcomes.
3. Develop new proof-of-concept (POC) advanced analytics and data science capabilities to address new client/agency challenges, and scaled global tools from local innovation.

Core capabilities:

• Advanced Audience Analytics – advanced analysis of various granular data sets to understand consumer behaviour using a variety of future facing data connectivity techniques to ensure that audience insights can then be fed directly into campaign targeting to drive efficiency and effectiveness.
• Activation Algorithms – algorithms leveraging machine learning to support the optimisation of campaign activation using a variety of contextual factors to automatically improve bidding and targeting selection to drive improved performance.
• Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimised investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI.
• Planning Suite – Omni platform makes a dynamic optimisation tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customise their internal results to the tool, and apply advanced methods to enable better planning.

ROLE SUMMARY:

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and Data Science team to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media. Through cutting edge solutions in analytics and marketing science that will be at your disposal, you will help the biggest brands in the industry with understanding the value of their media, define their optimal media plan, and feed insights straight into their media buying strategies.

You will:

• Impress clients Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or attribution), and custom projects on how to optimise media plans to maximise a client’s KPI.
• Facilitate the best in class Whether it is being the expert on a new regional data set, or training other analysts on a new solution, you will help ensure that our best practice marketing solutions are supported and effective.
• Learn and share As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.

This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution or advance optimisation of media plans, that wants to broaden their tool box and perfect how measurement capabilities should be combined to drive real outcomes for brands and clients. What is essential is a self starter, passion for unearthing the truth behind media investments and turning that into insights and actionable recommendations.

KEY RESPONSIBILITIES:

• Delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Work with analysts (whether in London or in off-shore teams), to uphold the standards of delivery and meet important milestones, ensuring that we are best in class for a specific client project.
• Managing project dependencies and deliverables on a day to day for existing client projects.
• Delivering analyses, and formulate narrative and takeaways across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
• Become an expert on solutions that are being developed by our Data Scientists.
• Effectively communicate marketing science/data science concepts and the results of analyses to both internal, and client teams.
• Attend training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.

IDEAL CANDIDATE:

• Understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
• Experience working with media reach curves.
• Has keen eye on bringing analysis to life.
• Interest in media optimisations and supporting businesses using data.
• Working experience with R, Eviews, or VBA Excel.
• Grasp of statistical and optimisation techniques and bringing value to clients.
• Interest in supporting junior team members and ensuring deliverables are of a sufficiently high standard and timelines are met.
• Minimum two years in a media agency or an internal marketing analytics team or equivalent.
• Familiar with Google suite of advertising tools, e.g. including CM and GA360.
• Have serviced internal and / or external commercial clients.
• Hungry for creating something new and making a mark.
• Self starter who wants to get stuck in and not afraid to ask questions / ask for help.
• Strong presentation skills written and verbal; client and internal facing.

FLEXIBLE WORKING

We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

DIVERSITY

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.