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PPC Executive

2 months ago

UK, UK, United Kingdom Wireless CCTV Ltd Full time

In the role of the PPC Executive, you will be responsible for managing and optimising Pay-Per-Click (PPC) campaigns across various platforms. You will work closely with the wider marketing team to develop, implement and analyse PPC strategies that maximise ROI and drive traffic, conversions and sales.


About Us


Wireless CCTV (WCCTV), founded in 2001, are established as the leading provider for rapidly deployable mobile surveillance systems. We work towards an elite, exemplary standard in the Technology industry with multiple Awards and accreditations, ensuring everything we do ties into our core values of Quality, Innovation, and being Customer First.


The PPC Executive Overview:


  • Develop, implement and manage PPC campaigns across platforms such as Google Ads, Bing Ads and Social Media.
  • Conduct keyword research, ad copywriting and A/B testing to optimise campaign performance
  • Monitor and analyse campaign performance data, making data-driven adjustments to improve ROI.
  • Perform regular audits of PPC accounts to identify areas for improvement and implement optimisation strategies.
  • Collaborate with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
  • Create and present detailed performance reports to internal stakeholders and board members, highlighting key metrics and insights.
  • Stay up-to-date with industry trends, best practices and emerging technologies in PPC advertising.
  • Manage budgets and bid strategies to ensure efficient use of resources and maximum return on investment.
  • Conduct competitor analysis to identify opportunities and threats in the market.
  • Ensure all PPC campaigns comply with platform policies and guidelines.


Why should you apply:


  • Starting salary of up to £28,000 DOE
  • Private equity backed employer – we will provide continuous support and development throughout your career – we invest in you
  • 23 days annual leave, increasing with length of service from year 2 plus bank holidays
  • Private healthcare and dental plan schemes, supplying wellness and mental health support services

Desired experience/qualifications:


  • 2 – 3 years experience working in a similar role.
  • Experience with display advertising, remarketing and programmatic advertising
  • You are analytical, results-driven and understand digital advertising platforms and best practices.
  • Proven experience managing PPC campaigns across various platforms, with a track record of achieving measurable results.
  • Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc.
  • Strong analytical skills and the ability to interpret data, making data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling ad copy.
  • Familiarity with web analytics tools such as Google Analytics.
  • Strong understanding of SEO and its relationship with PPC.
  • Google Ads and/or Bing Ads certification is desirable.
  • Detail-oriented with excellent organisational and time management skills.
  • Ability to work independently and as part of a team in a past-faced environment.


Why Join?


WCCTV was founded in 2001, in the UK and is the market leader for rapid deployment, mobile surveillance systems specifically designed to deliver video securely and efficiently via 4G LTE networks.


In 2021, the Private Equity Firm LDC, made a substantial investment into WCCTV. This investment will allow us to rapidly scale and grow in the UK and continue our services as a market leader.


In addition to this investment and other awards, WCCTV were named in association to The Independent’s E2E Tech 100 List, as one of the UK’s Fastest Growing Technology Companies.


We believe our employees are our strongest asset and for that reason, we are dedicated to supporting their professional and personal development.