PR & Social Media Manager

2 weeks ago

Reading UK, Berkshire, United Kingdom TP-Link UK Limited Full time

Who We Are


TP-Link is a global leader in consumer networking and electronics, enterprise networking, security, and supporting cloud services. Our smart networking devices connect billions of users, across enterprise and consumer, in over 170 countries with cutting-edge technologies.


We believe in harnessing the power of innovation to enrich lives around the world and TP-Link is dedicated to delivering reliable, high-performance, convenient products and services to our customers globally.

As the UK business continues to grow to meet future opportunities, we now have a need for a PR & Social Media Manager to join our UK Marketing team.


What we’re looking for


You’ll be a key player in our communication efforts across Social and PR, ensuring TP-Link reaches and engages our target audiences across both sides of our business, B2B and B2C.


Reporting to the Marketing Director, we’re looking for someone to join our trailblazing team and bring talent, expertise and innovation to our PR and Social Media activity.


Equally at home developing and implementing comprehensive PR and Social Media strategies we need someone with an understanding of modern PR, organic social, content and influencer marketing.


You will be responsible for managing our PR activity across our B2C (Tapo and Deco) and B2B (Omada and Aginet) brands, as well as overseeing the relationship with our PR Agency.


You will also take the lead in crafting and executing effective social media activity, developing new approaches that help us drive reach and engage both our B2B and B2C audiences.


Collaboration with the broader marketing team and business is vital. An affinity for technology and the importance of clear and consistent benefit led communication will also be key.


You will need to be both strategic and tactical, able to brief agencies on quarterly plans, as well as offer agency support, when required, on product enquiries and business stories.


You will have an instinct for storytelling, be a natural writer, perhaps even have a knack for strong captions, as well as an eye for design.


Key Responsibilities:


  • Lead the planning and execution of PR and Social Media activity to drive brand awareness and strengthen our market position. Collaborate with various marketing functions to ensure alignment and consistency in messaging.


  • Agency Management: Work closely with our PR agency to achieve our objectives, overseeing the press office, ensuring timely and effective responses to media inquiries and support crisis communications when necessary.


  • Measure and Analysis: Report on the effectiveness of external communications, integrating insights into marketing reports.


  • Social Strategy: Lead the development and execution of a cohesive social media strategy aligned with the company’s brand vision, values, and business goals across key platforms


  • Social Content Planning: Manage an organised social calendar, collaborating closely with the marketing team to plan the schedule.


  • Content Creation: Manage content development by working with our internal designers to help create, write and edit all content.


  • Channel Management: Manage all social media channels, ensuring consistent brand messaging and engaging content relevant to our audiences. Social channels include Linked In, Facebook, Instagram, X, TikTok and YouTube.


  • Manage all Influencer marketing plans, including identification, verification, briefing, relationship management, content production, dissemination and amplification.


  • Paid Social Coordination: work closely with the paid social team/agency to create content optimised for paid ads. Ensure alignment between organic and paid content strategies.


  • Reporting: Regularly report on our social media performance analytics and KPIs including related owned channel data, to improve campaign efficacy, offering insights on successes and key learnings to the wider teams.


  • Trends: Keep up to date with PR, content and social media trends and drive best practice execution into our plans.


Key Requirements:

  • 3+ years experience in PR and social media, either agency or client-side
  • Experience building brands and communicating product stories through PR and social media.
  • Proven track record of developing and implementing effective PR activity and Social Media campaigns.
  • Experience managing agency relationships and building relationships with media and influencers.
  • Strong written communication skills - a flare for good content creation and an eye for detail and design.
  • Familiarity with social media channels and content management platforms and creation of impactful campaigns for diverse audiences.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Expertise in monitoring and reporting on campaign performance (methodologies and technology).


Desired Competencies / Professional Attributes:


  • University qualification or relevant marketing qualification in journalism, PR, social media or marketing desirable although not essential.
  • Proven work experience as a PR/Social Media Manager or similar role, ideally across B2C and B2B.
  • Highly organised, structured and proactive at managing tasks
  • Self-motivated, can-do, positive attitude.
  • Ability to work in a team and build relationships with others.
  • Possessing an exceptional level of attention to detail.
  • Ability to handle multiple projects at once.
  • In-depth knowledge of various social media platforms, trends, and best practices.
  • Desire to find and learn new tools and technology that can help in this role.
  • A background in technology preferred but FMCG and/or lifestyle sectors considered.
  • A genuine interest in technology, innovation and staying up to date with technology developments.


What We Offer:


  • Competitive salary and benefits package
  • A warm, friendly, diverse and dynamic teamwork environment
  • Modern offices based in Reading’s Green Park
  • Gym discount at Gym opposite our office
  • 23 days holiday plus bank holidays, plus additional holiday for long service
  • Company events


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