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Product Marketing Specialist

2 months ago

Milton Keynes UK, Buckinghamshire, United Kingdom thisisnoa Full time

Working closely with other marketing and sales and product team members, you will create top-performing marketing campaigns and sales enablement tools that will increase brand awareness and ensure high ROI.


The ideal candidate for this role is a marketing expert with exceptional presentation, communication and writing skills, as well as significant experience in brand marketing.


You will need to attend the Bedford office one day per month.


What you will do:


  • Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections
  • Plan and participate in activities related to releases of new products/features in collaboration with relevant teams.
  • Ensure that all our product-relevant marketing activities are adhere to the brand messaging guidelines and resonate with our target audience and buyer groups
  • Gather insights that will inform the product strategy, positioning, segmentation and differentiation.
  • Collect customer testimonials and references and create and edit case studies for our website and other promotional materials
  • Assist marketing campaign managers with compelling product messaging and positioning, that increases product awareness and boosts sales
  • Ensure the product information on the company’s website and internal sales enablement platform is positioned correctly to ensure all marketing collateral features the correct, most recent product information.
  • Leverage marketing and sales tools to gather relevant information on buyers, the market, competitors and changing digital trends