Social Media Marketing Manager

1 month ago


Esher UK, Surrey, United Kingdom EMR | Specialist in Marketing Recruitment Full time

As Social Media Manager you'll take the lead in transforming company's social media channels from simple broadcast platforms into dynamic, two-way communication hubs.


Reporting to the Global Brand and Marketing Director, you will be a strategic leader responsible for growing their channels, driving engagement, fostering dialogue, and cultivating meaningful connections with their audience.


In order to be considered for this role you must have B2B experience.


Responsibilities:


  • Develop a community-first social media strategy that prioritises dialogue and engagement over broadcast, shifting our channels towards two-way communication and fostering genuine connections.
  • Collaborate with Marketing Executives to craft content tailored to each platform, incorporating feedback from the community and responding to current conversations.
  • Set objectives for social media campaigns that go beyond reach and impressions
  • Be the voice of the brand online, encouraging feedback, answering questions, and facilitating discussions


Your profile:


  • Proven experience working for a corporate B2B organisation
  • Proven experience in developing and executing social media strategies that prioritise engagement, dialogue, and two-way communication over simple broadcasting.
  • Strong background in crafting compelling, narrative-driven content tailored to different platforms and audiences, with a clear focus on creating conversations.
  • Extensive experience in managing social media communities, with a demonstrated ability to respond to and engage with audiences, foster discussions, and build strong, loyal communities.
  • Proficiency in social media analytics and the ability to interpret data to optimise strategies.
  • Experience with social media management tools and analytics platforms (HubSpot experience desired).


3 days in the office

Up to £45,000.



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