Senior Marketing Analyst
1 month ago
- Employment: Full time, permanent
- Location: Based at our offices in Holborn, London - Hybrid working pattern, 3 days a week in office
- Reports to: Analytics Director
Who We Are:
Omaze is an entertainment company with a social purpose. We offer our customers the chance to win dream homes and support amazing causes. Launched in the US in 2012, Omaze crossed the pond to the UK in 2020, fundraising in partnership with some of the biggest and most loved British charities. We’ve since raised over £60,000,000 for our incredible UK charity partners, like Teenage Cancer Trust, British Heart Foundation, Marie Curie, Alzheimer’s Research UK, the RSPCA and many more.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world, going after a $400 billion market.
- Impact: You will be a part of a passionate team of world changers, dedicated to making a big ripple effect in the world.
- Pioneering: We are doing something no one has ever done before.
- Culture of learning and fun: We work hard to grow together and spread joy in the process.
- Named one of Fast Company’s Most Innovative Companies and Inc.’s Best in Business.
Who we’re looking for:
So you might have seen Omaze on TV. Almost certainly on Instagram… Not to put too fine a point on it, but Omaze spends a lot of money on marketing, and the performance of that spend is absolutely key to our future growth.
We are looking for a superstar marketing analyst to turbocharge our marketing performance, making sure that our decisions are fully data driven and that our marketing function is ready for Omaze’s next growth phase
What you’ll do:
- Be the right-hand-person of our marketing team and channel managers, ensuring that they have an intuitive understanding of channel performance, and that the decisions they make are data driven
- Dig into unstructured data to find insights about our marketing performance - who responds well to what, and where?
- Help us take our understanding of spend efficacy to the next level, through, for example, the implementation of Marketing Mix Modelling
- Design, launch, and analyse creative and geo tests to help us understand the impact of organic / brand based marketing activities
- Build out reporting, and help to define and set up the data pipelines that will facilitate this
Our ideal candidate has:
- 4+ years of marketing analytics experience at a high growth company, with specific experience working with marketing teams
- Experience of working with marketing data, and fluency with standard marketing metrics
- An ability to break down a high level problem into constituent parts
- Fluency in SQL, and the ability to query and transform large volumes (billions of rows) of data (we use Snowflake)
- Experience with BI tools such as Tableau or Looker, and the ability to create highly accessible, digestible visualisations and dashboards
- Experience with mar-sci methods such as MMM is a bonus
- Working knowledge of ELT / data modelling tools such as dbt is a bonus
What to Expect:
- 30 days annual leave (+ bank holidays)
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- Individual learning and development budgets
- Enhanced family leave policies
- Life assurance of 4x your salary
- Group income protection
- Critical illness cover
- We actively seek out diversity of thought and experience to drive innovation. We welcome differences of background, identity, and perspective and work hard to ensure that all people can bring their authentic self to work at all times.
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