Digital Marketing Executive
7 days ago
Senior Digital Marketing Executive
Location: London
Salary: Up to £45,000
Senior Digital Marketing Executive needed for cool hospitality brand based in London
If you excel in dynamic, fast-moving settings and enjoy bringing innovative ideas to life, this position is perfect for you. Join a company that values creative thinking, supports its team, and pushes boundaries. Whether you're developing forward-thinking strategies or creating impactful campaigns, this is your opportunity to stand out.
Key Responsibilities:
- Develop and implement a digital marketing strategy to drive brand growth and achieve business goals.
- Analyze market trends, competitors, and performance metrics to identify opportunities and refine strategies.
- Utilize AI tools to enhance team output and results.
- Create and execute SEO strategies to improve rankings, including on-page, technical, and link-building techniques.
- Manage website content, ensuring regular updates across core pages, events, and blogs.
- Conduct keyword research and identify content optimization opportunities.
- Track key SEO metrics, providing actionable insights to stakeholders.
- Explore new SEO strategies aligned with Google AI, Maps, and emerging trends.
- Support PPC campaigns by developing content for testing and targeting.
- Ensure content supports CRM objectives and user engagement.
- Manage branded social media platforms (FB, IG, LinkedIn, YouTube, TikTok).
- Develop and execute a social strategy aligned with company goals, trends, and best practices.
- Track and analyze social media metrics to inform future strategies.
- Manage PR and digital campaigns, building relationships with journalists and influencers.
- Write and distribute press releases, ensuring compelling messaging.
- Build a strong network of media contacts to amplify brand presence.
- Measure PR campaign impact and refine strategies based on insights.
- Maintain a consistent brand tone across digital touchpoints and improve where needed.
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