Social Media Manager
1 week ago
Role: B2B Paid Social Performance Manager
Location: London or Portsmouth
Duration: 3-month contract
Rate: £350 per day (Umbrella)
ARM are delighted to be supporting one of our clients with the recruitment of a B2B Paid Social Performance Manager on a 3 month contract basis.
We are looking for a Senior Performance Marketing Manager with a unique blend of creativity and analytical expertise to drive trade member acquisition across Paid Social channels.
Responsibilities:
- Lead the strategic direction and day-to-day management of trade member acquisition campaigns across social media platforms.
- Allocate and manage budgets with precision, planning, pacing, and re-distributing spend as needed.
- Develop accurate spend and acquisition forecasts that account for seasonality, market trends, halo effects, and diminishing returns.
- Continuously identify and leverage opportunities to accelerate trade member growth.
- Track, analyse, and interpret key KPIs to understand channel success.
- Ensure all accounts are configured for optimal performance, including implementation of pixels, conversion APIs, data feeds and dynamic ads.
- Drive impactful audience strategies with full-funnel targeting and segmentation to cater to varied levels of trade member intent.
- Partner with brand and campaign teams to coordinate awareness and consideration campaigns on social channels, ensuring they align with acquisition goals and drive measurable impact on growth objectives.
Requirements:
- Proven track record of driving revenue growth in a marketplace or subscription-based business.
- Expertise in Meta, with a broad understanding of the paid social landscape, including LinkedIn, TikTok, and X (Twitter).
- Skilled in managing substantial budgets, upwards of £3M annually, with a focus on maximizing efficiency and ROI.
- Expertise in establishing scalable, cost-effective processes for ad content creation and testing.
- Strong familiarity with tools like Google Tag Manager, along with experience building API integrations and managing data feeds to optimise campaigns.
- Capable of shifting seamlessly between tactical, short-term actions and big-picture, long-term strategies to serve a rapidly evolving business
This vacancy is being advertised by Advanced Resource Managers. ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions.
Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission.
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