Product Lead – Influencer

3 weeks ago

City Of London UK, Central London, United Kingdom Urban Digital Recruitment Ltd Full time

Product Lead – Influencer & Celebrity Merchandise

Brand-Building Agency

To £90k (DOE) + Bonus

Office Based, 5-days a week: City of London



This rapidly growing brand-building agency, specialising in entertainment, branding, and consumer products, works with influencers, celebrities, and high-profile talent to create and launch impactful products that resonate with their audiences.


As part of their expansion, they are seeking an experienced Product Lead – Influencer & Celebrity Merchandise to build the department from the ground up. You will take the lead in developing influencer-driven product lines, guiding them from concept to launch.



The Role:

In this hands-on role, you will partner closely with influencers, internal teams, and external agencies to develop audience-focused products that enhance celebrity brands. You’ll manage the product roadmap for multiple product lines in a fast-paced, start-up environment, ensuring successful launches and ongoing growth.



Key Responsibilities:

  • Influencer & Celebrity Collaboration: Work directly with celebrity talent to identify and develop product opportunities that align with their brand.
  • Product Development & Ideation: Lead the creative development of both digital and physical products (e.g., merchandise, limited edition collections).
  • Product Lifecycle Management: Oversee the entire product lifecycle, from ideation to launch and post-launch performance.
  • Partner Management: Build and maintain relationships with suppliers, manufacturers, and external agencies to scale product development.
  • Monetization & Revenue Strategy: Develop strategies to maximise revenue, ensuring alignment with brand identity and market demands.
  • Market Research & Insights: Conduct market analysis and gather consumer insights to inform product development and strategy.
  • Cross-Functional Collaboration: Work with internal marketing, sales, and creative teams to drive product launches.
  • Performance Metrics & Accountability: Track KPIs and assess product performance to refine strategies and improve outcomes.



Key Qualifications:

  • Experience: Proven product development experience within media, entertainment, influencer, or consumer product sectors. Experience working with influencers or celebrity brands is highly desirable.
  • Product Lifecycle Expertise: Demonstrated ability to manage the full product lifecycle, from concept through to successful launch.
  • Product Licensing: Solid experience in product licensing, including negotiating agreements, securing brand collaborations, and managing compliance with legal and IP requirements.
  • Entrepreneurial Mindset: Comfortable in a fast-paced, start-up environment, managing multiple projects and taking ownership of product outcomes.
  • Influencer & Celebrity Marketing: Strong understanding of influencer culture and how to build successful celebrity brands.
  • Creativity & Innovation: Ability to generate unique, market-leading product ideas.
  • Project Management: Exceptional organisational skills and ability to manage multiple initiatives to tight deadlines.
  • Communication: Excellent communication skills, with the ability to liaise with stakeholders at all levels.
  • Data-Driven: Strong analytical skills and experience using insights to refine product offerings and strategies.
  • Tech-Savvy: Proficient with project management tools and e-commerce platforms.
  • Attention to Detail: A keen eye for detail, ensuring high-quality products that align with brand and market expectations.



**Additional Information**

  • Full-time, office-based role: As part of the start-up’s culture, the company has an in-office policy to foster collaboration and build a cohesive brand identity.



Why Apply:

  • Impact: Shape the future of influencer and celebrity-driven markets with your innovative product ideas.
  • Collaboration: Work alongside high-profile talent and internal teams in a creative, dynamic environment.
  • Growth: Take on increasing responsibility as the company scales its product offerings.
  • Culture: Join a passionate, entrepreneurial team that values creativity, collaboration, and innovation.

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