Campaign Marketing Manager

1 week ago

England, UK, United Kingdom Insight Global Full time

Insight Global are looking for a Campaign Marketing Manager to join one of there enterprise Network Companies. This candidate will sit fully remote. This role will be actively involved in Marketing and will need strong critical thinking with great communication.


The Ideal candidate should apply if they have the following:

· 3-5 years in marketing, with experience using multiple outreach channels

· Innovative and creative problem-solver with strong communication skills across internal and external stakeholders

· Proven track record of working at the tactical and strategic level to develop and execute innovative and effective campaigns

· Outstanding team collaborator, open to idea/project iteration

· Strong ability to prioritize and execute on multiple work streams

· Comfortable with project management across multiple teams and able to track projects from briefing to launch

· Experience with information/cyber security products, including micro segmentation

· Track record of operating independently, demonstrating creativity, being detail-oriented and delivering results in a highly organized manner

· Strong critical-thinking, research and problem-solving skills

· Experience working cross-functionally and managing projects

· Experience working across different markets/regions with knowledge of differing advertiser/sales needs around the world

· Outstanding verbal and written communication skills

· Education: Bachelor's degree or equivalent


The day to day for this candidate includes:

· Manage our integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and global field marketing teams

· Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline

· Partner with the broader marketing team to amplify our message, increase product adoption and engagement, and provide customer education Ensure timely deployment of initiatives and project success by managing calendars and processes

· Promote Unit42 brands internally and externally through key stakeholders to the highest level Present at internal sessions (i.e training sessions, Quarterly Business Reviews) and be able to deliver elevator pitches on business outcomes

· Measure, analyze, report, and optimize performance of demand gen programs in partnership with the Cortex data operations lead

· Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up

· Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal

· Provide BDRs with scripting and training on key campaign initiatives; drive program execution with BDRs

· Manage the account targeting and marketing strategy within the Palo Alto Networks install-base.

· Manage digital marketing and search engine optimization strategies to amplify the Unit42 value proposition in digital channels

· Be a subject matter expert and a go-to resource for the sales field as they position Cortex while assisting with customer adoption and satisfaction that will lead to building the customer reference story pipeline

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