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Marketing Manager
3 months ago
Marketing Manager (Germany)
Inside IR35- 2-3 month contract
D2C healthcare product
Up to £520 per day
Bracknell- flex on hybrid/remote working
ASAP start date
The ideal candidate will be responsible for managing the TV campaigns which have a €4 million budget You will lead the campaigns and success for the German market. You will have a strong marketing background with excellent communication skills and MUST have worked on Direct Response TV.
Key criteria:
- Robust experience of TV buying direct-response (TV is c.90% of the marketing budget)
- Performance mindset, able to work with CPA/CPO metric
- Able to get in the detail of plans with agencies, challenge them when needed and manage efficiently
- Manage digital agency and able to develop paid social media plans/campaigns
- Launch of new TV ad & comms (need to put campaign together and update all assets)
- Develop strategy to accelerate penetration of 55+ market (in conjunction with the Marketing Director)
Preferred background:
- DTC background
- TV is a must have
- German market understanding or German speaking is preferred but not a must
- Able to start immediately
Apply for this role below