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Social Media Manager

2 months ago

Liverpool UK, Merseyside, United Kingdom Lupa Recruitment Full time

Social Media Manager

Linked Inn Specialist

Liverpool

£35,000+ Performance-Based Bonus


We are seeking a skilled and experienced LinkedIn Specialist to manage and enhance our clients presence on the LinkedIn platform for a waste management company.


The ideal candidate will have a deep understanding of LinkedIn's features and tools and a proven track record in leveraging the platform for business growth.


The role involves setting up and optimising profiles, creating engaging content, developing a strategy to grow our network, running targeted ad campaigns, and reporting on key metrics to ensure conversion into sales opportunities.


Key Responsibilities of the Social Media Manager :

Set up and professionally optimise LinkedIn profiles for team members and the organisation.

  • Ensure that profiles are consistent, up-to-date, and reflect our brand identity and values.
  • Create compelling and relevant content tailored to their audience, including articles, posts, and updates.
  • Utilise relevant hashtags and keywords to increase visibility and engagement.
  • Schedule and manage regular content posting to maintain an active presence on LinkedIn.
  • Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
  • Identify and engage with potential clients, partners, and industry influencers.
  • Use LinkedIn's tools and features, such as groups and events, to foster community and engagement.
  • Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
  • Monitor ad performance and make adjustments to maximise ROI.
  • Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
  • Track and analyse key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
  • Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.
  • Provide actionable recommendations to improve conversion rates and generate sales opportunities


Qualifications of the Social Media Manager

  • Proven experience managing and optimizing LinkedIn profiles and content.
  • Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
  • Strong understanding of LinkedIn’s algorithms, tools, and best practices.


Skills & Abilities of the Social Media Manager :

  • Excellent communication and writing skills, with a talent for crafting engaging content.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing strategies and tools.
  • Ability to work independently and manage multiple tasks effectively.


Benefits of the Social Media Manager :

  • Competitive salary of £35,000 per year.
  • Performance-based bonus structure.
  • Opportunities for professional growth and development.
  • Flexible working environment.


If you are interested in being put forward for the Social Media Manager role please send your full cv to Ella at Lupa Recruitment.