Senior Global Brand Manager

3 weeks ago

Reading UK, Berkshire, United Kingdom Aardvark Swift Recruitment Full time

We’re supporting PLAION as they recruit for a Senior Global Brand Manager to join their Global Brand and Marketing Division. This senior strategic role is central to the success of some of PLAION’s biggest intellectual properties and has a global remit to develop and implement world-class brand and marketing strategies.


***This role can be based in either Reading, UK or Munich, Germany.***


As Senior Global Brand Manager you’ll work alongside a dynamic, passionate team that’s committed to innovation. You’ll use your knowledge of the AAA games market to define and lead marketing strategies for world-renowned franchises, creating impactful campaigns that will resonate worldwide and shape the future of gaming experiences.


PLAION is a global leader in the development, publishing, and distribution of games and entertainment, part of the Embracer Group, Europe’s largest games company, PLAION is at the forefront of delivering some of the world’s most iconic gaming franchises.


With titles including Saints Row, Metro, Dead Island, and Kingdom Come Deliverance under its Deep Silver, Prime Matter, and Ravenscourt labels, PLAION combines innovation with a player-first mindset. Their work environment fosters creativity, collaboration, and excellence, forming a hub for developers to grow and thrive.


Your responsibilities…

  • Own the global Brand and Marketing Strategy for your franchises, creating multi-channel campaigns from announce to post-launch.
  • Collaborate with development studios and the Product Development team to align product strategies with consumer and commercial insights.
  • Act as the brand expert and evangelist to both internal stakeholders and external partners, including first parties and licensors.
  • Develop and oversee core brand materials such as brand bibles, style guides, and creative identities that drive cross-functional marketing efforts.
  • Lead the creation of key art, trailers, and advertising assets across all channels.
  • Define brand goals and strategies to maximize commercial potential and explore innovative revenue streams.
  • Manage and optimize central brand and marketing budgets, ensuring timely delivery of key materials.
  • Oversee the effectiveness of marketing campaigns, applying insights to refine go-to-market strategies.
  • Line manages and mentor junior team members, including Brand Assistants and Associate Brand Managers.


The skills and experience you’ll bring to the role…

  • Able to combine strategic insight with creative flair and a passion for gaming.
  • Proven ability to deliver results in a fast-paced, global environment.
  • Strategic thinker and exceptional communicator who can articulate vision across diverse teams.
  • Strong commercial instincts with the ability to make sound business decisions.
  • Highly creative, with experience briefing and critiquing external agencies to produce outstanding results.
  • 5 or more years’ experience in a Brand and/or Marketing role at a global level.
  • 5 or more years’ experience in the games industry, with exposure to multiple aspects of the business
  • Experience of working on AA/AAA product launches.
  • Graduate-level education or a professional equivalent (e.g. MBA).
  • Expertise in AAA gaming marketing strategies, including PR, social media, community, and retail.
  • A keen understanding of player engagement.
  • Proficiency in project management and budget oversight.
  • Fluent in English, with polished presentation and writing skills.


Perks and benefits include…

  • Company subsidized pension contributions.
  • Language courses.
  • Training and development opportunities.
  • Fitness partnerships and mental first aiders.
  • Bicycle leasing.
  • Studio events.
  • Training and development opportunities through the PLAION Academy
  • Learn skills, provide mutual support and encourage self-determined development through the company’s support of affinity groups, such as LGBTQAI+, Women at, Helping Hands, AI, Accessibility.
  • Free access to all the company’s games and films.

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