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Outreach Manager

2 months ago

UK, UK, United Kingdom The Portfolio Group Full time

Join a fast-growing performance marketing team as an Outreach Manager


Are you passionate about driving SEO performance through strategic link acquisition?


If you’re a highly analytical, organised, and creative professional, we have an exciting new role just for you You’ll play a key part in elevating our clients SEO strategy, building high-quality backlinks, and enhancing our global online presence



Day to Day


  • Work alongside the Global Head of SEO to craft and execute an outreach roadmap that drives organic traffic and boosts our website rankings.
  • Develop and implement tactics to secure relevant, trusted backlinks, collaborating with our demand generation team to maximize the impact of broader marketing campaigns.
  • Partner with our PR & Content Manager to create link-building opportunities from PR activities, optimizing content from landing pages to blog articles.
  • Keep a pulse on competitors' strategies, identifying opportunities to stay ahead in organic search rankings.
  • Use SEO tools like Google Analytics and Search Console to track key metrics, ensuring continuous improvement.
  • Create briefs for content creators, ensuring high-quality, non-duplicative content that aligns with our SEO goals.
  • Stay ahead of the curve by keeping up with industry trends and algorithm changes, adapting strategies as needed.



YOU?


  • 3-4+ years of experience in a link acquisition role
  • Exceptional written English skills
  • Strong knowledge of SEO best practices and link acquisition strategies
  • Excellent analytical and problem-solving abilities
  • A proactive, self-starter attitude with a knack for spotting opportunities
  • Highly organized, with the ability to manage multiple projects simultaneously
  • A passion for continuous learning and process improvement