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PR Account Manager- Beauty

4 months ago

London, UK, United Kingdom PURPLE Full time

PURPLE are looking for a self-motivated and dynamic Account Manager to join its fast paced, growing Beauty & Wellness Division.


The PURPLE Beauty & Wellness division work with some of the most globally recognised luxury brands across haircare, skincare, colour cosmetics, fitness & wellness including: REFY, Makeup By Mario, Susanne Kaufmann, Decree, Color Wow, Estrid, Maison Francis Kurkdjian, Santa Maria Novella, Penhaligon’s, ReVive, Noble Panacea, Charlotte Mensah, L’Objet and Davines.


PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Dubai, Hong Kong & Singapore.


Responsibilities:


  • Provide strategic and tactical support to the Account Directors

Day-to-day client contact and manage client expectations

Generate coverage in appropriate titles

Maintain regular day to day contact with key press

  • Quality work, on brief, on time and on budget
  • Assist senior team members in managing PR campaigns for diverse clients from conception to completion
  • Working with our in-house events team to manage launch events for media and influencers
  • Ability to develop credentials and proposals with support from your Account Director
  • Able to lead and execute events, press trips and press days
  • Able to demonstrate a sound understanding of the media developments and spot opportunities for PURPLE and your clients
  • Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
  • Line managing junior staff to ensure they meet targets
  • Be a brand champion, an expert on Beauty & Wellbeing knowledge and build key relationships
  • Delivering coverage across online, offline and social media, and leverage added value from all PR activity
  • Promote PURPLE and its brands, campaigns, activities and events to the media, public and external audiences globally
  • Own media relations and to continue to develop and maintain relationships with key journalists
  • Monitor PURPLE brand placement/exposure, ensuring all communication and activity are on-brand
  • Work closely with the social media team and brief on all events and launch initiatives
  • Work closely with the other business channels within PURPLE to ensure campaigns are thoroughly planned and executed in good time
  • Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel


Skills and Experience

  • 4-6 years of Beauty & Wellbeing of luxury brand experience (adjacent industry experience will be considered) with established agency or similar role for in-house marketing department.
  • Develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals
  • Superb critical thinking skills with the ability to synthesise complex information, confidently make recommendations based on data, and work with an action-oriented mindset
  • An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast- paced, and accountability-focused organisation; a roll-up-your-sleeves attitude
  • Discreet, professional, and well spoken, with excellent communication skills
  • Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
  • Pro-active and able to show initiative/ideas to constantly promote the PURPLE offering
  • Creative and strategic thinker
  • Strong established UK media and influencer contacts
  • International media and influencer contacts are also desirable
  • Strong presentation & superb writing skills
  • Able to identify communication opportunities across multiple media platforms
  • Strong MS Word skills; working knowledge of PowerPoint and Excel