Digital Marketing Manager

4 weeks ago

UK, UK, United Kingdom Cornerstone Full time

Cornerstone is embarking on a transformation journey expanding its product portfolio and customer solutions. With a rich history spanning over a decade as initially a joint venture between Vodafone and Telefonica, we’ve evolved into the forefront as the UK’s leader in mobile network infrastructure. Today we are proud to own and operate over 16,000 sites that bring digital connectivity to our customers’ end users and to citizens and communities across the country.


As we embark on our journey of growth and innovation, we’re building a dynamic new Marketing team and structure to lead the way in fostering brand awareness and admiration, creating digital connections to our audiences and enhancing our customer experience.


As our Digital Marketer lead, you’ll play a pivotal role in our new team. You will lead the charge in shaping our online presence and driving strategic growth. If you are a strategic creative thinker with a passion for digital marketing and have a track record of driving online visibility and engagement in the B2B space, you will be a key player in shaping our brand and growth success. You’ll be responsible for the digital and technical enablement and execution of marketing campaigns, driving online visibility through our socials and website, implementing SEO strategies and improving organic growth.


This role is at the forefront of our marketing strategy, linking Cornerstone to its target audience and connecting us through digital and direct channels, market insights and industry expertise.


If you're a dynamic and results-driven marketer with a passion for all things digital, we want you to join our team and help shape our online presence.


Requiring SEO specialist knowledge to identify strategies, techniques and tactics to maximize visibility and audience connections, increase share of voice, digital adoption to social handles (website, LinkedIn, and more ) and generate high ranking placement in the results page of search engines. Generate awareness and leads opening opportunities for driving growth and profit.


Key Responsibilities

  • Develop and optimize a multi-channel strategy that drives online visibility and performance on target platforms through SEO.
  • Implement SEO strategies to improve online visibility and drive organic growth.
  • Develop and execute comprehensive innovative marketing campaigns aligned with our business strategy and goals.
  • Optimize website content and structure for improved organic search visibility.
  • Stay updated on SEO best practices and algorithm changes to maintain and improve search rankings.
  • Grow social media accounts, creating and curating content applications, engaging with followers, and analysing social media and stay updated on social media trends and algorithm changes.
  • Drive targeted campaigns for acquisition and retention marketing to enhance brand awareness, admiration (NPS) and strategic audience connections.
  • Work closely with Content Marketer to ensure content is SEO friendly and aligned to marketing goals.
  • Lead on developing compelling digital content, including blog posts, social media updates, email campaigns and multimedia. Assets, ensuring content is tailored to different digital channels and target audiences.


Person Specification

  • Experience in Microsoft Dynamics, Adobe suite, CRM, customer enterprise platform.
  • Proven experience in digital marketing, including strategy development, campaign execution, and data analysis.
  • Strong understanding of digital marketing channels and tools, including SEO, social media, email marketing, and marketing automation platforms.
  • Experience in Microsoft Dynamics, Office 365, Adobe suite, AI marketing tools, CRM, customer enterprise platforms.
  • Proficiency in analytics tools such as Google Analytics and data-driven decision-making.
  • Strong project management and organizational skills.


Education

  • Certifications in digital marketing platforms (e.g., Google Ads, Google Analytics, HubSpot).
  • Marketing qualification, with preferred experience in B2B technology sector or related field, strong creative skills to conceptualize and execute on campaigns.
  • Proficient use of Adobe suite, to create visuals and collaborate with designers


What we Offer

  • Competitive salary and Bonus structure
  • Competitive pension scheme.
  • Flexible working
  • Life insurance.
  • Cycle to Work.
  • Retail Discounts.
  • Competitive refer a friend scheme.
  • Private Healthcare Insurance.

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