Assistant Brand Manager – Innovation

3 weeks ago

Uxbridge UK, London, United Kingdom GALLO Full time

This unique and exciting opportunity would see you supporting the creation & development of new brands within the wine and alcoholic drinks category, focused on key European markets for Gallo including the UK, Poland & Germany.

This role is based in Uxbridge - UB8 close to Uxbridge Tube Station.

The role is currently based on a hybrid working pattern of 3 days in the office - Monday, Wednesday & Thursday, but you maybe required to come into the office more due to client meetings etc.

Please note this role is not sponsored so full right to work is required for this role.


Summary

Partners with external and internal resources to build innovation pipeline of consumer-driven commercial brands and products within the EMEA region. Makes sound business decisions while managing innovation projects.

Essential Functions

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

  • Collaborates with Sr. Marketing Manager-Innovation EMEA and internal and external partners to develop innovation charters.
  • Leads and executes projects using the principles of brand development.
  • Establishes and manages project timelines and milestones.
  • Maintains understanding of Trade Marketing, Customer Development, Distributor Management and Sales Planning.
  • Maintains understanding of the category (brands, trends, consumers, distributor, and retailer POVs).
  • Partners with Insights and local expert resources to define the core consumption audience for each Charter and develops deep empathy for the consumer through direct interaction and research.
  • Co-creates new brands with internal and external Creative partner(s) through disciplined thinking at each step and adhering to brand development process from charter development to brand conception to in market test and consumer adoption.
  • Identifies consumer needs and translates into feasible problem statements and develops initial recommendation for the go to market plan.
  • Collaborates with the International Process Owner and Product owner to drive and guide cross functional teams through execution of the brand through production.
  • Uses knowledge of the category and consumer to create product briefs and refines product briefs with stakeholders’ input.
  • Supports Sr. Marketing Manager – Innovation EMEA with in-market learning and provides recommendation on refinements and pivots needed.
  • Consults with Finance to develop the financial model for the project and optimizes throughout the development and go to market process.
  • Manages Brand Development and A&P budgets.
  • Consults with Insights Lead to develop objectives for research that generates compelling and actionable insights and a robust understanding of the needs and values of the hypothesized target audience(s).
  • Collaborates with Creative partner on the creative ideation process and briefs internal and external agencies for creative territories, identity design, and name generation.
  • Participates in demand planning.
  • Partners with Sales and Marketing teams to define gaps in understanding of consumer or product and build effective plans to meet learning objectives in the phases of go to market.
  • Spends time in market assessing new brands in test, and identifies barriers to success.
  • Iterates the brand proposition based on In-Market learning.
  • Identifies opportunities to improve output and, when needed, adjusts timeline, and manages stakeholder expectations.
  • Maintains understanding of production, compliance and go to market capabilities.
  • Provides regular communication of chartered project progress to International Process Owner and BU leadership and stakeholders.
  • Represents new brands in both cross functional and leadership forum meetings.
  • Participates as a member in agile meetings and processes.
  • Participates in customer calls/meetings as necessary. Prepares brand updates & sales materials for our internal sales team and for customer & distributor meetings, and participates in such meetings to present the strategy and marketing plan for new brands. May include required preparation and attendance at customer, trade or consumer events.
  • Maintains satisfactory attendance, to include timeliness.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Essential Functions Standard

Exhibits Intrapreneurship and Ownership behaviors:

Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.

Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s Degree plus 2 years of brand marketing, trade marketing, new product/ brand innovation or insights experience reflecting increasing levels of responsibility OR High school diploma or country-issued equivalent plus 6 years of brand marketing, trade marketing, new product/ brand innovation or insights experience reflecting increasing levels of responsibility.

Experience using MS Word, MS Excel, MS Outlook, and MS PowerPoint at an intermediate level required.

Required to travel up to 15% of the time.

Preferred Qualifications

Bachelor’s Degree plus 4 years of brand marketing, trade marketing, new product/ brand innovation or insights experience reflecting increasing levels of responsibility OR High school diploma or country-issued equivalent plus 8 years of brand marketing, trade marketing, new product/ brand innovation or insights experience reflecting increasing levels of responsibility.

Experience with new product/brand innovation

Experience working for a Multi-National Corporation.

Skilled in drawing insights through consumer research data and trend information.

Experience with managing people and businesses and leveraging basic finance and accounting principles.

Experience with reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.

Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.

Skilled in writing speeches and articles for publication that conform to prescribed style and format.

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