Marketing Manager

2 weeks ago

London, UK, United Kingdom Criterion Hospitality Full time

The Marketing Manager position at Criterion Hospitality involves a dynamic blend of strategic planning, creative execution, and team leadership. The main goal is to promote brand awareness, enhance customer engagement, and drive direct revenue through effective marketing initiatives. Here’s a detailed breakdown of the role:


Key Responsibilities:


Strategic Planning:

  • Develop, implement, and oversee a holistic marketing strategy including digital activities that align with the company’s goals and objectives.
  • Analyse market trends, competitor landscape, and guest insights to identify opportunities.
  • Define target audiences and create tailored marketing plans to increase customer acquisition, retention, and brand loyalty.


Brand Management:

  • Maintain and enhance all Criterion Hospitality brands identities across all marketing channels.
  • Create compelling content that reflects each brand’s voice and resonates with target audience


Website & SEO Management:

  • Oversee the design, functionality, and content of the website, ensuring a user-friendly experience that drives conversions.
  • Implement SEO best practices to enhance organic search rankings and improve website traffic.
  • Monitor and optimize website performance, user experience, and booking engine integration.


Email Marketing & CRM:

  • Oversee the design, execution, and optimization of email marketing campaigns, including newsletters, promotional offers, and customer journey automation.
  • Implement CRM strategies to segment audiences, personalize messaging, and improve guest engagement and retention.
  • Analyze email campaign metrics (open rates, click-through rates, conversions) and optimize accordingly.
  • Track, report, and optimize campaign performance using key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).


Collaborative Efforts:

  • Collaborate with other departments (sales, operations, revenue management) to ensure alignment between marketing efforts and overall business goals.
  • Coordinate with external partners and agencies for promotional activities and events to create strong brand awareness.


Performance Analysis:

  • Measure and report on the effectiveness of marketing campaigns using analytics tools.
  • Provide actionable insights and recommendations based on performance data.
  • Create detailed monthly and quarterly reports for senior management, highlighting successes, challenges, and recommendations for future growth.


Customer Engagement:

  • Develop programs to enhance customer loyalty and retention.
  • Organize events, promotions, and partnerships to attract and engage guests.


Required Skills & Qualifications:


  • Educational Background: Bachelor's degree in Marketing, Business Administration, or related field.
  • Experience: 5+ years of experience in marketing, preferably in the hospitality industry.
  • Marketing Expertise: Strong understanding of marketing, traditional advertising, and hospitality trends.
  • Creativity and Innovation: Ability to create standout campaigns that differentiate the brand.
  • Analytical Thinking: Proficiency in analyzing data to inform decision-making.
  • Communication Skills: Strong written and verbal communication for internal collaboration and guest engagement.
  • Project Management: Ability to manage multiple campaigns and meet deadlines effectively.
  • Leadership Abilities: Experience in managing teams and inspiring performance.


Preferred:

  • Experience managing marketing for hotels, resorts, restaurants, or related businesses.
  • Familiarity with online booking systems, OTAs (Online Travel Agencies), and property management systems (PMS).
  • Knowledge of hospitality industry trends, customer behaviours, and competitive landscape.

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