Search Strategist Paid

4 days ago


UK, UK, United Kingdom Publicis Media Full time
Search Strategist Paid & OrganicWood Lane, London, W12Company Description

Publicis Media is currently leading the field and winning AMAZING clients (have you heard about us winning L’Oréal yet?)—there’s never been a better time to join us We're fuelling business growth by harnessing the modern media landscape to create personalised consumer connections on a HUGE scale and doing it to the highest of standards

Our 2,000 UK experts collaborate with top agencies like Zenith, Starcom, and Spark Foundry (..who are ALL award-winning?). Due to our expert talent and leading resources, we excel in media strategy, analytics, data, technology, and performance marketing. As part of Publicis Groupe, we operate in over 100 countries with 23,500+ employees worldwide which also opens the door to phenomenal growth and development opportunities for our talent.

Want to work amongst the best? Then join us and be a part of our success story, you won’t regret it ?

Job Description

As a Search Strategist specialising in both paid and organic search, you will be at the forefront of our efforts to enhance our clients' visibility and performance across search engines. Your expertise will drive the development, implementation, and optimisation of comprehensive search strategies that integrate paid search (PPC) and organic SEO tactics to maximize ROI and achieve business objectives.

You will;

  • Create and execute integrated search strategies that encompass both paid and organic search efforts to boost client visibility and performance.
  • Conduct keyword research, competitive analysis, and market research to inform strategy development.
  • Plan, execute, and optimise PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
  • Monitor and analyse campaign performance, making data-driven adjustments to maximize ROI and achieve KPIs.
  • Manage budgets, bid strategies, and ad creatives to ensure effective spend and performance.
  • Develop and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
  • Conduct technical SEO audits, provide recommendations, and work with developers to implement changes.
  • Optimise website content, meta tags, and link-building efforts to enhance search engine visibility.
  • Maintain strong relationships with clients, providing regular updates, insights, and strategic guidance.
Qualifications
  • Prior experience in search engine marketing, with a proven track record in both PPC and SEO.
  • Demonstrated success in managing and optimising paid search campaigns and improving organic search rankings.
  • Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
  • Ability to manage multiple projects and clients simultaneously.
  • Proficiency with PPC platforms (Google Ads, Bing Ads, social media ads) and SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).

Join us and play a pivotal role in driving search success for our clients

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

#LI-Hybrid



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