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Marketing Analyst

3 months ago

Bradford UK, West Yorkshire, United Kingdom Elevation Recruitment Group Full time

Role: Marketing Analyst – Bradford


Salary: Up to £35k per annum


Working Hours: Monday – Friday 37.5 hours per week


Benefits:


  1. Pension
  2. Healthcare scheme
  3. 33 days of holiday (including Bank Holidays)
  4. Flexible ‘hybrid’ working including both home/remote and office-based working
  5. Free office parking
  6. An extra paid day off on your birthday
  7. An optional paid day off every year to volunteer in your local community


Plus, a friendly working environment in a company that is committed to helping you develop your career.


Our clients’ staff are important o them, so they regularly benchmark themselves against their competitors. In their most recent staff survey (December 2023), 98% stated they are ‘proud’ or ‘very proud’ to work for our client.


Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a transport and logistics business.


General overview:


We’re looking for an analytical, energetic individual with a genuine passion for marketing, to join our team. This is a dynamic role that requires someone who is commercially driven, curious, and motivated by positive business outcomes.


You will be responsible for collecting, analysing, and leveraging marketing data from a variety of sources to drive informed decision-making and optimise marketing strategies across our product portfolio.


You will be part of a collaborative marketing team that works closely together in a similar way to a small agency – providing vital support and resources to a network of business units in the UK and Australia, for both B2B and B2C audiences.


Responsibilities:


Data analysis and interpretation

  • Collect and analyse marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources
  • Conduct in-depth analysis to identify trends, patterns, opportunities and insights related to sales and marketing performance

Performance tracking and reporting

  • Monitor and evaluate the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI
  • Prepare and present regular reports to communicate key findings, insights, and recommendations to stakeholders

Market research

  • Conduct market research to identify industry trends, consumer behaviour, and competitive landscape
  • Provide insights on market opportunities and threats to inform marketing strategies

Customer segmentation and profiling

  • Analyse customer data to segment and profile the target audience, to enable effective marketing activity and drive sales

Collaboration and teamwork

  • Work collaboratively with the Marketing team to support data-driven decision-making
  • Undertake other marketing activities from time to time, to ensure the delivery of the overall department objectives
  • Partner with other teams as required to integrate marketing insights into broader business strategies.

Continuous learning and development

  • Stay updated on industry trends, best practices, AI and other emerging technologies in marketing analytics and insights
  • Participate in training and professional development opportunities to enhance skills and expertise


Ultimately, your work will provide essential insight to enable the development and implementation of marketing strategies that contribute towards business growth, for our central Training business and offices across the UK and Australia.


Core Competencies

  • Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Master’s degree is a plus
  • 2 + years of experience in marketing analytics, market research, or a related role
  • Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel)
  • Strong analytical, critical thinking, and problem-solving skills
  • Natural curiosity, a positive, can-do attitude and a desire to innovate
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
  • Detail- oriented with a strong attention to accuracy and quality
  • Knowledge of digital marketing channels