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Principal Consultant

3 months ago

UK, UK, United Kingdom DATAHEAD Full time

Position: Lead Consultant - Market Mix Modelling (MMM)

Location: UK - Remote

Company: Global Marketing Firm

Salary: £65k - £70k base plus bonus


Join a leading global marketing firm dedicated to helping clients navigate the future with innovation and insight. The mission is to create new pathways for growth in the sustainable economy by connecting brand, content, commerce, and experience through modern creativity and data-driven insights.


As a Principal Consultant, you will play a pivotal role in our vision to deliver world-class marketing effectiveness on a global scale. You will be a key player and will collaborate closely with measurement experts, clients, and internal stakeholders to drive business growth through market-leading analytics.


Key Responsibilities


  • Lead Measurement Projects: Manage and execute high-impact marketing measurement projects to develop key accounts and ensure quality control output.
  • Statistical Modelling: Utilize your expertise in Market Mix Modelling (MMM) to analyze data and build compelling insight stories.
  • Integrate Insights: Combine research insights from various sources to deliver actionable recommendations for clients.
  • Mentor and Train Analysts: Provide guidance and support to analysts, helping them develop their modelling expertise.
  • Industry Specialization: Focus on a specific industry vertical, working closely with sector experts to enhance your expertise.
  • New Business Development: Support revenue generation efforts by identifying opportunities, writing proposals, and participating in pitches.
  • Ambassadorial Role: Act as a representative for firm, building a strong reputation in the industry and fostering connections.


Unique Aspects of the Role

  • Leadership: Lead high-impact projects and collaborate with key accounts.
  • Specialization: Gain in-depth expertise by specializing in a specific industry vertical.
  • Revenue Generation: Engage in new business efforts and gain exposure to revenue-generating activities.
  • Industry Representation: Build and maintain a strong reputation both within and outside the organization.


Qualifications and Skills


  • Statistical Modelling: Proficiency in Market Mix Modelling (MMM) and other statistical techniques.
  • Data Integration and Analysis: Experience in analyzing data from various sources to derive actionable insights.
  • Marketing Strategy: Strong understanding of marketing principles and competitive strategy.
  • Technical Skills: Proficiency in data analysis tools such as R, Python, or SAS is desirable.


Please Apply